New identity unveiled by Italian superyacht builder Mondomarine

Italian superyacht builder, Mondomarine, has proudly unveiled its new identity, ...

New identity unveiled by Italian superyacht builder Mondomarine

April 21, 2015

Written by Zuzana Bednarova

Italian superyacht builder, Mondomarine, has proudly unveiled its new identity, new image, as well as new values. The advertising campaign introduced alongside the new website and a new logo concentrates on the brand’s new philosophy demonstrated in the tagline, ‘the next sea level’.

New Mondomarine 2015 Campaign - Version A

New Mondomarine 2015 Campaign – Version A

The idea behind this tagline is that continuous evolution and striving for improvement are essential in order to always achieve the best result, that is why for the company the sea level is not the limit if it is possible to raise the bar. The rebranding follows after the company was acquired by Mr. Falciai and Mr. Zambrini two years ago.

While the commercial and marketing duties of Mondomarine have been moved to Monaco, Cantieri Navali Campanella will become the set for the production, the repair and refit offer and the showroom activities. Mondomarine will continue to design, engineer and construct yachts at the Savona Cantieri Navali Campanella production site, still offering full-cycle production right from the cutting of the hull plates all the way to completion.

New Mondomarine 2015 Campaign - Versione B

New Mondomarine 2015 Campaign – Versione B

So far, a total number of 62 units have been constructed by Mondomarine in addition to the units built by Cantieri Navali Campanella. During the last 9 years, Mondomarine sold 20 yachts over 40m in LOA.

The upcoming deliveries for the shipyard include the 40-metre motor yacht SF40, due to be completed later this year. In 2016, the M50 yacht and M60 superyacht Sarastar will also be handed over to their Owners, the M60 being the first 60-metre vessel built by the brand. All the yachts mentioned will be made entirely of aluminium. In Spring 2017, the M40 Explorer yacht will also be delivered.

Below is a gallery for the beautiful charter yachts built by Mondomarine.

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