The prestigious Italian luxury yacht builder, CRN, part of the Ferretti Group, targets the Eastern markets with determination. As part of this strategy, the shipyard has recently presented itself to the media, hosting a tailor-made event in Hong Kong.
The Ferretti Group shipyard in Ancona, specialized in the manufacturing and marketing of fully custom and semi-custom alluminium or composite mega yachts, ranging from 40 to 90 metres, has decided to present the strategies, results, trends and prospects to the operators of the “Greater China” market, a term which is commonly used to refer to the area that includes China together with Macao and Hong Kong.
For this purpose, CRN organized a press conference at the Four Seasons Hotel and Mauro Frattesi, Ferretti Group Apac Managing Director, Lamberto Tacoli, President and CEO of CRN, and Luca Boldrini, Marketing Manager, gave speeches.
The Hong Kong event, which was important for CRN’s development strategies, followed the historic launching of the 80 metre CRN 129 motor yacht Chopi Chopi held on 12th January, just a few days before the Hainan Rendez Vous (30th March – 2nd April), the great international event dedicated to luxury, which has gained more and more importance over the years, and in which CRN will participate together with the Ferretti Group to meet clients and brokers.
During the press conference, President Tacoli presented the company’s situation, starting from the recent launching of the superyacht Chopi Chopi, the largest megayacht manufactured by the shipyard, which was launched in Ancona on 12th January after an event that was open to the city and attended by 4000 people.
Tacoli mentioned that CRN celebrates its 50th anniversary in 2013, an important milestone which confirms the tradition and stability of the shipyard, which in the past experienced difficult moments and which operates within a complex market, sometimes turbulent, and which has even seen some brands disappear.
The Marketing Manager of CRN, Luca Boldrini, highlighted the importance of completely customized productions, adaptability and the novelties of the new yachts, emphasizing the different external lines constantly proposed by the ship owners and researched in collaboration with the most important international yacht designer firms.
CRN is well-established among the international shipbuilding elite, and records confirm its vitality: in fact, in the shipyard of Ancona 7 yachts of the CRN brand are being manufactured: six steel and aluminum megayachts –CRN 125 60 m luxury yacht J’Ade, launched in November 2012 and which will be delivered to the ship owner in April, CRN 129 80 m mega yacht Chopi Chopi, launched on 12th January and which will be delivered in May, 74m superyacht CRN 131 (all designed by Zuccon International Project), CRN 132 73 m (designed by Omega Architects), CRN 133 yacht 60 m (designed by Francesco Paszkowski Design), CRN 134 55 m (designed by Nuvolari & Lenard) – and a 43m CRN Navetta 43 made of composite, also designed by Zuccon International Project.
Among other things, the 60 metre superyacht J’Ade continues to have the success of the previous megayachts which have a 10.2 metre wide platform, and that has led to the manufacturing of important ships in the history of CRN, namely, charter yacht Ability, charter yacht Maraya, Romance, superyacht Blue Eyes, motor yacht Mimtee and luxury yacht Darlings Danama, but with design and technological innovations that make then unique.
Together with these CRN ships, in the shipyard of Ancona five maxiyachts of the Custom Line brand are being built (two CL 124’, two CL Navetta 33 Crescendo and the CL 112’ yacht Next) and the Riva 122’ superyacht Mythos made of aluminum, all of which are being manufactured. This is an impressive number of yachts, especially when their size and prestige is taken into consideration.
CRN is the world-bearer of the Made in Italy, which represents excellence, fusing creativity, design, technology and craftsmanship in single products, and is always tailor-made to the ship owners.
Lamberto Tacoli, Chairman and CEO of CRN said: “This is an important moment for the development of our business, because it allows us to reach a market area that is very important for us, especially in the long term. We would like to emphasize that the Ferretti Group has already been present in this region for a long time, it opened an office in Shanghai over 8 years ago and it has a network of competent and trustworthy distributors. It is obvious that China has been an attractive market so far, but it will be more so in the coming years, when the yachting culture will have spread even more. We know that we need to be patient to see significant results.”
“CRN looks ahead to the next events, such as the 50th anniversary and two more launchings this season, a 60 metre and 43 metre, and above all the Monaco Yacht Show in September, where we will present the finished and equipped Chopi Chopi and J’Ade: it will be a decisive milestone for us to reach our clientele, which has become international. Besides the whole of the Asia Pacific, the markets that we are targeting are North, South and Central America, Africa, which is slow but emerging, and obviously the Middle East, as we wait for Europe to recover its share,” concluded Tacoli.
Below is a choice of the outstanding charter yachts built by CRN Yachts.