The new rendering represents the show’s strategy to enter a new niche of potentially wealthy customers and provide them with a possibility to discover more about the superyacht lifestyle and the art of superyacht living.
The new banner reflects the sophisticated outfits of the Haute Couture collections, where everything is possible, harmonious, luxurious and the best materials are used. This is the same in superyachting. Every year, the Monaco Yacht Show showcases a new collection of 120 vessels, of which about forty are a global exclusivity. All the professions in relation to superyachting are shown in the imagery: the building of a superyacht involves dozens of fitting companies, suppliers and craftsmen, who work on made-to-measure orders, propose upmarket yachting equipments or develop new technological solutions. And about 560 of these will showcase their best knowledge, innovations and services in Monaco.
This visual also reflects the will of the MYS to keep on improving the quality of services and facilities at the show but also developing specific projects to attract a very high-profile clientele coming from all corners of the world to Monaco. MYS will release more information on the projects and details about the show very soon.