China Rendez-Vous is thrilled to unveil the 8th edition of its annual China Night party on the fabulous French Riviera, a popular Western Mediterranean yacht holiday destination. Organized this year in collaboration with YACHT STYLE, the most influential yachting magazine in Asia, SO! CANNES will be once again hosted by the timeless and legendary Majestic Barriere Hotel Cannes, running on September 10, 2015. This year’s event is expected to welcome 250 highly targeted guests from China and Asia.
Organized since 2005 at the occasion of the Cannes Yachting Festival, SO! CANNES 2015 will mark the new ambitions of YACHT STYLE following its acquisition by LUX INC Media as well as the launch of SO! HAINAN, China’s highly anticipated and sought after yachting lifestyle show, organized by China Rendez-Vous and taking place from December 3 to 6, 2015 in Hainan. Over 20,000 guests and 150 companies are expected to participate in the show and major activities, cocktails and parties will be organized, in order to attract sailing aficionados from all over Asia.
SO! CANNES is a stylish and exclusive evening dedicated to reinforcing the industry’s relations with the region’s markets, annually hosting Chinese and Asian boat owners, international yachting and leisure brands, as well as key players in the lifestyle industry, all related to Asia.
As the leading in-water boat show in Europe, the Cannes Yachting Festival provides Asian Yacht owners or potential boat owners with many opportunities, and SO! CANNES has been designed as the perfect networking platform for overseas shipyards to meet with Asian yacht aficionados.
“As professional show organizer for 12 years in China with recognized track records, our goal is to reply to the demand of the boating industry, which has been rapidly evolving in the country. SO! CANNES is a crucial networking night to strengthen the relationship between the Asian and European markets and the ideal venue to announce the return of our flagship show in Hainan”, comments Delphine Lignieres, Founder & CEO of China Rendez-vous.