China’s respected organiser of yacht shows and high-end lifestyle events, China Rendez-Vous is proud to announce the launch of an ambitious event in the heart of China Riviera’s most renowned bay – the SO!HAINAN, in partnership with Sanya Yalong Bay Development Co., Ltd.
The event will follow and complement the successful first edition of ‘SO! DALIAN’ to create a unique platform for the superyacht industry in the South of China. The four-day event is scheduled to take place in December 2015 in the state of the art marina of the St. Regis Hotel, one of the most sophisticated infrastructures in the region. With over 80 superyachts and 10,000 targeted visitors expected to grace this event, the organizers are working in tandem with their powerful partner on a very ambitious cultural and entertainment program.
The Chinese yachting market is entering a new phase of development with a growing demand from sophisticated customers from all over the country. The development of new ports and facilities has opened up new avenues for this growing market. In this scenario, the need of the hour is to rationalize the yacht show organization and to come up with efficient platforms to cater better service to both the consumers and the industry. China Rendez-Vous made a successful move into the North with the launch of ‘SO! DALIAN’ in July this year. They are now launching a similar concept in the island that has become China’s Yachting hub. With world class yachting infrastructures, Hainan is by far the largest market for yachts and superyachts in China.
In order to stage an event to be remembered, China Rendez-Vous has entered into an agreement with Sanya Yalong Development Company, a subsidiary of one of China’s most reputable companies, the COFCO group. The Sanya Yalong Bay Yacht Club is a very advanced marina of 130 berths for superyachts up to 100m, with direct access to the Bay and China Sea. The St. Regis Hotel is integrated within the resort, and the Ritz-Carlton, the MGM and other international 5-star brands are located in close proximity. “Boasting a multitude of 5-star resorts stretched along 7.5 km of immaculate beach, we have assembled excellent service, yacht facility, luxury boutiques and fine dining. I am very happy of the partnership we are creating with Delphine Lignieres and China Rendez-Vous, the leader in organization of exclusive yachting events,” said Mr. Xu the company CEO.
The organizers have decided to host the superyacht event in December because this period coincides with the peak season on the island. The average temperature in the island reaches a perfect 25 degrees, and all the hotels and villas are fully booked with people enjoying a nice break from the cold climate affecting most parts of the country.
Expressing satisfaction about the preparations for the event, the founder and CEO of China Rendez-Vous Delphine Lignieres states, “The event will bring a very rich and original program of cultural and entertainment activities and we are very confident that in terms of traffic we can guarantee to our exhibitors an access to the elite population of China, people who are regular visitors to the island, villa owners and regional guests who will get a chance to combine a visit of the yacht show and the attendance of the lifestyle events. “