Set to run in the lovely China yacht vacation location – Hainan from December 3 to 6, SO! HAINAN will showcase Turkish shipyards and lifestyle brands for the first time in China. In an emerging market where the lifestyle and outdoor industries are developing fast, the boarders are getting broader and Chinese wealthy travelers appreciate to discover new activities as well as destinations. The fabulous Turkey yacht charter destination, thanks to an increasing number of commercial exchanges with China, is becoming a new player to consider.
INTR Organization Fair Tourism Construction Foreign Trade Ltd. company and China Rendez-Vous have signed a cooperation agreement to develop the awareness around Turkish companies at SO! HAINAN (Dec 3-6). Delphine Lignieres, Founder & CEO of China Rendez-Vous states, “Turkey has fantastic potential and is gaining more and more market shares in the leisure industries with fantastic places to visit and an immense cultural heritage as well as competitive shipyards.”
Turkey now plays an important role in the yachting landscape. Turkish shipyards previously dedicated to building commercial vessels have now established facilities to build yachts with the finest standards. They are able to provide a great offer for value.
Along the coasts of Turkey are spread some of the most iconic sites of ancient civilizations, some pristine water bays and creeks, and some beautiful beach resorts and marines. As a tourism and investment destination, the beautiful Turkey yacht vacation destination offers many opportunities that have helped the country make a name for itself in the Mediterranean Sea and Central Asia. Building on these strengths, several companies have expressed interest in joining SO! HAINAN (Dec 3-6) as part of their expansion plan.
“We have been following Delphine Lignieres and her team for several years. They have a vision of what yachting in China should be, that is something we relate to and want to be part of,” explains General Manager, İlker Yalçın of INTR, when asked about the partnership that has been formed.
More and more countries are joining SO! HAINAN (Dec 3-6) as a way of supporting brands trying to reach the Chinese market and the HNWIs invited by China Rendez-Vous to visit the event. More partnerships and initiatives will be released soon.
INTR Company, as one of the biggest fair & event organizer companies in Turkey based in İzmir, has been operating worldwide since 2005 in 37 countries as the official agent in Turkey and the overseas organization with more than 200 international fairs. INTR is specialized in boat & yacht exhibitions, hotel & motel equipment, jewelry, machinery, build & construction.
INTR is the official organizer of 12 fairs in 10 countries and the member of the IBSFO (International Boat Show Fair Organizers) which is called the most valid and corporate authority in the field of yacht & boat exhibitions.
INTR Company is the official representative company of Dubai International Boat Show, Dubai Int. Property Show, Kuwait Jewelry Show, Croatia Boat Show, Qatar Boat Show, Qatar Hospitality Fair HQ, International Hotel & Motel & Restaurant Show in New York, HD Expo in Las Vegas, Moscow Boat Show.