NMMA Brief

NMMA Luxury Yacht Charter & Superyacht News

Marine13 Conference to host more than 400 attendees

April 18, 2013

To run from April 28 to 30, the eagerly awaited Marine13 International Conference and Trade Exhibition will be hosting over 400 attendees. The event is drawing attention of a growing number of associated events as well as VIP’s.

Chairman and President of the Qingdao City Construction Investment Group Mr Zhang - Key VIP to Marine13

Chairman and President of the Qingdao City Construction Investment Group, Mr Zhang - Key VIP to Marine13

Marine13 Organising Committee member and Marina Industries Association (MIA) President Andrew Chapman said this is a great achievement given the challenging economic environment and considering the three stream format is new to the marine industry and governments in Australia. “The Committee is extremely pleased to have achieved this milestone making it probably the biggest marine industry, business to business event in the Southern Hemisphere. We are delighted with the quality and relevance of the 47 conference topics, the national and international speakers and the 45 exhibitors that have invested in the event.”

The scale of Marine13 has attracted significant additional activities around the event. These include an ‘International Lifejacket Forum’ with over 85 participants from Australia and overseas; a ‘Fast Craft’ workshop for commercial vessels and a forum to share safety knowledge across Pacific nations; all hosted by Transport for NSW. MIA has also arranged for 30 marina professionals from five countries to meet as part of their continuing professional development program recognised by the Global Marina Institute.

MIA is welcoming a number of VIPs to Marine13 including groups from Korea and China. A key VIP is Mr Zhang, Chairman and President of the Qingdao City Construction Investment Group (QCCI). QCCI is a state-owned company with assets over ￥50 billion (AU$ 8bn) including land development, bridge and road construction and the Qingdao Olympic Sailing Center (Marina). Mr Zhang will be one of four presenters in a marina stream session outlining issues and opportunities in emerging marina markets in the Asian region.

Boating Industries Alliance Australia is hosting Andrew Williams, past MD of UK’s National Boat Shows to give delegates a well-researched briefing on how to maximise their boat show investment. Thom Dammrich, President of the US National Marine Manufacturers Association will provide an update on US and global markets. Marine13 will provide several must-attend sessions for dealers and retailers preparing for the forthcoming Australian industry boat show season.

Conference registrations are available online until midnight Thursday 25 April. Tickets for the gala awards dinner and Sydney Harbour Field Trip are also available.

International Sailing Summit 2013, August 18 – 21

April 17, 2013

This year’s 12th International Sailing Summit (ISS) will be held at the St. Francis Yacht Club in San Francisco, from August 18 to 21, 2013. Organized by the trade association for the U.S. sailing industry Sail America, the event will provide sailing industry professionals from around the world with the opportunity to drive growth in the industry, network with like-minded professionals, as well as enjoy the thrills and spills of America’s Cup racing.

ISS


“The International Sailing Summit aims to bring the sport and industry together to promote sailing on a global scale,” Alistair Murray, ISS Founder, says. “The event brings together the best in the business and drives positive change through challenging times.”

The ISS brings leaders in the sport of sailing together with marine industry professionals to exchange ideas and close the loop between suppliers and consumers. This year’s summit will conveniently take place just before the Louis Vuitton Cup races and will include a number of educational seminars on various topics, including the state of the sailing industry and trends, how to find new markets, and perception marketing. Speakers include Thom Dammrich from NMMA, Iain Murray, Stan Honey, and Tom Ehman from America’s Cup Race Management, Frank Savage from Savage Holdings, LLC, and Efrem Zimbalist from Active Media Interest.

“We are excited to be a part of this event,” Peter Durant, Sail America Association Manager, states. “This event will contribute to the growth and success of our member businesses by providing best practice education, information, and networking opportunities for our membership.”

First NMMA/USA Pavilion at Rio de Janeiro Boat Show 2013 sold out

March 12, 2013

Set to take place from April 25 to May 1, this year’s Rio de Janeiro International Boat Show will feature the first USA Pavilion, to be hosted by the National Marine Manufacturers Association (NMMA). With 16 American companies having confirmed their presence, the space within the inaugural USA Pavilion has been completely booked.

Rio de Janeiro International Boat Show

Rio de Janeiro International Boat Show

The first NMMA/USA Pavilion will be hosting boat and yacht builders, marine equipment manufacturers, distributors of boating products and supplies, boat trailers and lifts, boat certification support and fishing equipment – all NMMA members.

Brazil is an important trading partner for the U.S. recreational boating industry and, despite an increase in import duties and challenging conditions, Brazil is the USA’s fifth largest export market.

To help U.S. businesses find new customers in this growing marine market, NMMA is taking the lead on hosting the first USA Pavilion at the Rio de Janeiro International Boat Show 2013.

Show Snapshot
- 250 boats on display, both indoor and out
- 130 exhibitors
- Average boat on display: 50′
- Largest boat on display: 110′

Palm Beach Boat Show 2013 to feature over $1 Billion Worth of Yachts and Accessories

March 12, 2013

The upcoming 28th edition of annual Palm Beach International Boat Show, one of the top ten boat shows in the country, will feature an amazing display of over $1 billion worth of yachts, boats and accessories from the world’s most renowned marine manufacturers. From March 21 to 14, buyers and sellers from all over the world will come to the spectacular Lake Worth Lagoon, overlooking fashionable Palm Beach, where hundreds of boats varying in size from small inflatables and center consoles to fishing boats and superyachts over 200 feet will be on show.

Aerial View of Palm Beach International Boat Show - Photo by 2012 Forest Johnson

Aerial View of Palm Beach International Boat Show - Photo by 2012 Forest Johnson

An economic impact study following the 2012 show, commissioned by the Marine Industries Association of Palm Beach County and Show Management, calculated its economic impact on the State of Florida was $91.6 million, generating $2.8 million in State excise and sales taxes. Beyond South Florida, marine businesses are a major industry nationwide, serving 82 million boaters and accounting for 350,000 jobs throughout the U.S., according to the National Marine Manufacturers Association (NMMA).

This year, attendees are invited to submit their best instagram photos while attending the Palm Beach International Boat Show by tagging them with #PalmBeachBoatShow and be entered to win a onew-year subscription to any og the following AIM Media Marine publications: PassageMaker; Power & Motoryacht; Soundings; Soundings Trade Only and Yachts International. Photos tagged with the word #PalmBeachBoatShow will automatically be uploaded to the Palm Beach International Boat Show Facebook page. The top five photos with the most likes will have a chance to pick their magazine of choice for a free one-year subscription. Photos posted to Palm Beach International Boat Show Facebook page also will be accepted.

This year’s new attractions include a Zeki Swimwear fashion show on Friday and Saturday at 4:30 p.m. and live musical entertainment by the Captain Harry band on the Meyer Amphitheatre stage. Other special events and educational activities include IGFA School of Sportfishing seminars and youth fishing clinics presented by the non-profit Hook The Future open to all kids ages four to 16. The first 50 kids will receive a free rod/reel set and a commemorative t-shirt.

In addition to convenient land access and parking in West Palm Beach within walking distance of the show, guests also are invited to come by boat and tie up to the free Come-by-Boat docks located south of the in-water slips.

Navigating the 28th annual Palm Beach International Boat Show will be easier than ever before thanks to recent enhancements to the MyBoatShow smartphone app designed to held navigate the show’s docks, land area tents and transportation.

Marine13 to put the spot light on the barriers to recreational boating

February 19, 2013

To take place in Sydney, 28-30 April, 2013, the Marine13 International Conference and Trade Exhibition will be putting the spot light on the barriers to recreational boating. In a major collaborative initiative by the Boating Industries Alliance Australia (BIAA) as well as Yachting Australia (YA), an expert panel will examine not only the factors holding back participation, but also flag strategies to grow the number of boaters across the various boating sectors (sail, power and passive) and by demographic segments.

marine13

In 2012 Yachting Australia released the Gemba Report that highlighted the need for the sailing sector, in particular, to look at new ways to attract people into the sport. Ross Kilborn, YA Sport Development Director, said: “The Gemba Report really brought it home that we need to do more to promote sailing: currently sailing is ranked 37th out of 46 sports in both passion and participation, with the most common barrier to entry being the perceived cost of sailing, especially among young families”.

In announcing the panel discussion at Marine13, Darren Vaux, Chairman of the BIAA, said: “We have been working with YA for some time to coordinate our strategies for boating promotion and following the strength of feeling from industry and sailing clubs at the recent International Sailing Summit, we are very pleased to be able to gather together some of the world’s leading proponents of boating promotion at Marine13”.

Drawing on the industry-leading exemplar of the US Discover Boating campaign together with the inspirational performance of the Australian Sailing Team at the 2012 Olympic Games, the panel will hear expert commentary from Thom Dammrich, President of the National Marine Manufacturers Association and Malcolm Page, double-Olympic and seven-times World Champion 470 sailor. Joining Dammrich and Page will be local and international industry players who have embraced the challenge of innovating their businesses to provide easier and more affordable boating experiences.

All businesses in the boating sector in Australia have a role to play in growing participation and this crucial session on the first morning of Marine13 will set the agenda for industry, recreation and sport development into the future.

Marine Marketers of America (MMA) 2012 Neptune Award Winners

February 15, 2013

February 14 saw the Marine Marketers of America (MMA) reveal the winners of its fifth-annual 2012 Neptune Awards for Marketing Excellence. The winners were announced during NMMA’s State of the Recreational Boating Industry breakfast that took place in the Miami Beach Convention Center during the Miami International Boat Show and Strictly Sail.

MMA logo

This is the first time that the MMA has presented their annual awards during the Miami show.

“There were strong entries in 10 out of a possible 14 categories, our most interesting field ever,” said Wanda Kenton Smith, president of MMA. “The fact that all of the entries were concentrated in fewer categories this year says a lot about where marketers are concentrating their efforts during challenging times for the industry. There was also an interesting mix of B2B and B2C entries, which speaks to the importance of strong distribution and retail support. As usual, entries came in from companies large and small, accessories and boat builders and everything in between.”

2012 Neptune Awards were presented to the following companies in these categories:

Best National Magazine Advertising (Full Page): Gemeco Marine Accessories LLC, for “Conductor” created by Hawley Communications

Best National Magazine Advertising (Series): Sea Tow Services International for “Mobile App Ad Series” created by Syron Design

Best Regional/Local Advertising: Mercury Marine for “Saltwater Pilot Program” produced by GS Design

Best Product Literature: Kadey-Krogen Yachts for “Kadey-Krogen 52 Brochure” created by Adams & Longino Advertising

Best Digital Newsletter, B2B: Dominion Marine Media for “Boat Trader Dealer Newsletter” produced by Dominion Marine Media

Best Digital Newsletter, B2C: Grady-White Boats for “Docklines” created by Adams & Longino Advertising

Best Consumer Mobile App: Sea Tow Services International for “Sea Tow Mobile App” created by Syron Design

Best Online Video: Kadey-Krogen Yachts for “Hull Form Comparison” produced by Adams & Longino Advertising

Best Social Media Campaign: Fort Lauderdale International Boat Show for “Instagram Fan Photo Contest” produced by High Impact Digital

Best B2B Mobile App: Chaparral for “Global iPad Dealer App” created by Jester Communications

Marine13 to feature more than 50 Conference Sessions

January 31, 2013

To take place in Sydney from April 28 to 30, the highly anticipated two-day Marine13 International Conference and Trade Exhibition will feature more than 50 conference plenary as well as stream sessions. During the event breaks, delegates will also have a unique opportunity to speak with an estimated 65 trade exhibitors, addressing the needs of boating businesses, marinas and boating safety.

Marine13 Steering Committee member Andy Warner, President of the Boating Industry Association Victoria

Marine13 Steering Committee member Andy Warner, President of the Boating Industry Association Victoria

Marine13 Steering Committee member Andy Warner, President of the Boating Industry Association Victoria believes this inaugural international event is just the tonic for industry after a tough few years for recreational boating. “Participation in Marine13 is a ‘must do’ for anyone who is proactive in business. With over 50 sessions and world-class speakers from around the globe, the information and inspiration that delegates will take back to their work place will certainly kick-start them in 2013 and beyond. It is also timely that the marina industry and related government personnel physically get together to network and to develop a positive ‘go forward’ plan for recreational boating”.

Forecasting the future for the marine sector will be a focus at the start of the conference. Key note speakers on the Monday include Benjamin Pedley, Head of Investments at UBS Wealth Management Australia, explaining societal and consumer trends and offering a framework for dealing with change.

Thom Dammrich, President of the National Marine Manufacturers Association, will follow with the latest encouraging news from the US boating industry and lessons on growing participation. Following these plenary sessions the boating business and marina streams will focus on the barriers and issues inhibiting the uptake of recreational boating in Australia and consider a range of strategies including case studies to get more people of all ages into boating.

Online registration is open for Marine13 with early bird and multiple delegate registration incentives in place.

Top Reasons to visit the upcoming Progressive Insurance Miami Boat Show & Strictly Sail

January 22, 2013

For the last 72 years, Miami has been annually hosting one of the world’s largest boat shows, the Progressive® Insurance Miami International Boat Show. The event will return on President’s Day Weekend, February 14-18. It is expected to draw over 100,000 visitors from all over the world, coming to explore the best of boating, and generate big business in Florida as well as for the U.S. recreational boating industry.

Progressive Miami International Boat Show

Progressive Miami International Boat Show

Here’s a breakdown of boat show facts, a look at the state of the industry, big visuals, and other stories not to be missed at the 2013 Progressive Insurance Miami International Boat Show:

- Biggest boating business news in the industry in years. The U.S. recreational boating industry is seeing the tide begin to turn for new powerboat sales with an estimated 10 percent increase in 2012, according to the National Marine Manufacturers Association (NMMA). Early projections indicate the industry will see additional increases in 2013 by as much as 5-10 percent.

- At the Progressive Insurance New York Boat Show (first boat show of the season), dealers and manufactures reported increased hiring and sales, another solid positive industry indicator. The event can connect visitors with these companies in Miami.

- The show features more than 2,000 local, national and international companies showcasing more than 3,000 of the newest boats, many making their world debuts, plus thousands of new gadgets, engines, gear and marine accessories. Be one of the first to board, review and report on the newest boats and more!

- Economic impact: The Miami Boat Show generates $817.8 million annually in gross sales and wages and supports more than 9,000 full-time jobs in Florida.

- The Miami Boat Show occupies three locations, uses 2.5 million sq. ft of exhibition space at the Miami Beach Convention Center and 1 million sq. ft. of carpet – enough to cover 20 football fields!

- National and international make-up: More than 45-percent of visitors that travel to the Miami Boat Show are from outside the state of Florida.

- Why more than 100,000 attend annually: The five-day show is an all-access pass to experience the boating lifestyle, with a chance to shop thousands of the newest in recreational boats and marine accessories while also participating in premier hands-on learning opportunities on-land and in-water.

- There’s a boat for every budget and lifestyle. Boats of all shapes and sizes are for sale at some of the best deals of the year – from luxury motor and sailing yachts to sport fishers, family cruisers and performance boats.

- Experience complimentary on-water sailing and power boating classes through the Discover Boating Puts You at the Helm program, plus fun from deck to dock with free sailboat rides along the bay and live music to soak up boating lifestyle.

- There are hundreds of hourly boating clinics for seasoned captains and new boaters covering sailing, big game fishing and Boating 101 from the top industry boating experts.

Show Details

Each of the three Miami Boat Show venues features different experiences for attendees:

New Yacht & Power Boat Show at Sea Isle Marina
Located at 1635 North Bayshore Drive, Miami

- See and board hundreds of new yachts and power boats in the water.
- Discover Boating Puts You at the Helm —clinics and seminars offering hands-on, on-the-water boating instruction, presented by the Recreational Powerboating Association (RPBA). Due to popularity, advance registration is encouraged.

Strictly Sail Miami at Miamarina at Bayside
Located at 400 Biscayne Blvd., Miami

- Enjoy touring the vast sailboats—including a wide selection of catamarans.
- Shop for sailing gear and accessories from around the world.
- Attend seminars and enjoy a variety sailing features and attractions, including free sail rides, live music, a sailing simulator and hundreds of seminars from the industry’s renowned sailors.

Miami Beach Convention Center
Located at 1901 Convention Center Drive, Miami Beach

- There are boats for every activity and budget, from personal watercraft to luxury cruisers, marine engines, electronics and accessories, nautical gifts and apparel, services and more!
- Experience the world’s premier sport fishing expo, the popular Big Game Room, celebrating its 10th year.
- Enjoy the Dive & Travel Harbor, showcasing diving gear, travel resorts and boating destinations.
- Meet celebrities,including History Channel/A&E’s Shark Wranglers Chris Fischer and Brett McBride.

When:
Thursday, Feb. 14 through Monday, Feb. 18, 2013
Thursday, Feb. 14 (Premiere Thursday): 10 a.m. – 6 p.m.
Friday, Feb. 15 through Sunday, Feb. 17: 10 a.m. – 8 p.m.
Monday, Feb. 18: 10 a.m. – 6 p.m.

Admission:
Premiere Day (Feb. 14): $35
Adults (16 and older): $20
Five-day adult pass (Good all five days of the show): $85
Two-day adult pass (valid Feb. 14-18): $35
Youth 15 and under get in FREE (must be accompanied by an adult)

One ticket good for all sites (including free access to shuttle bus & water taxi)

Visitors can take advantage of $5 parking when they arrive before 9:30am ($10 from 9:30am until closing) to Sea Isle Marina. They can ride the FREE Miami Trolley from the Convention Center to the New Yacht & Power Boat Show at Sea Isle Marina or Strictly Sail Miami at Miamarina at Bayside; or take the complimentary water taxi to and from the show’s in-water locations.

A new addition to the IBEX team

November 02, 2012

Kate Holden has been hired as the new International BoatBuilders’ Exhibition & Conference (IBEX) Marketing Director and Sales Representative. This news was reported by owners as well as producers of the IBEX – Professional BoatBuilder magazine and the National Marine Manufacturers Association (NMMA) – yesterday. The IBEX is the marine industry’s largest annual technical trade event.

IBEX

IBEX 2013, September 17 - 19

Holden is uniquely qualified to take on the many facets of IBEX marketing and exhibit sales. With 15 years of experience, she’s held positions in advertising and exhibit sales management, show management and as an account executive and marketing consultant. Her marketing experience includes Web development, market strategy implementation, e-mail and inbound marketing, webinar development and social media strategy. Holden has worked at WoodenBoat magazine, Professional BoatBuilder magazine, Brooklin, Maine, and infoSpectrum Inc., Portland, Maine, and on her own as a marketing consultant.

“Kate is an excellent addition to the IBEX team,” said Anne Dunbar, Show Director of IBEX. “She is a seasoned marine-industry professional who has what it takes to succeed in this position. I am confident she will take the IBEX marketing campaign to a new level.”

“I’ve had the good fortune to work with Kate here at WoodenBoat and Professional BoatBuilder magazines. She excelled in every position she held here, and it makes sense for her to be the next Marketing Director of IBEX,” said Carl Cramer, publisher of Professional BoatBuilder and WoodenBoat magazines and IBEX Emeritus. “I couldn’t be more thrilled for Kate, and for IBEX.”

ASMEX 2013 set to bring even bigger and better outcomes and opportunities for delegates

October 25, 2012

The next year’s 3rd edition of the annual Australian Superyacht and Marine Export Conference (ASMEX) is expected to bring even bigger and better outcomes and opportunities for delegates. This major international conference for the marine export and superyacht industries in Australia will be once again hosted by the Australian International Marine Export Group (AIMEX) as well as Superyacht Australia.

ASMEX 2012

ASMEX 2012

The informative conference, which spans over May 21-22 will again maintain significant international presence. The 2012 conference enjoyed a broad cross section of stakeholders, 20% of which were international.

A post conference survey of ASMEX 2012 had an overwhelming response of attendees who would recommend the conference to others.

“A key focus for many visitors to the Australian stand at the recent Monaco Yacht Show was wanting to learn more about Australia and more about the profile of Australians buying superyachts, with many looking to attend ASMEX in 2013. The new edition of Great Southern Route publication (GSR) being launched in Monaco put further focus on Australia as a cruising destination,” said Victoria Smith, AIMEX Operations Manager.

A key focus for conference organisers is to ensure that delegates are well informed regarding the solutions and opportunities for businesses in the current economic climate as well as providing outstanding networking opportunities to do business. Another area paramount to ASMEX organisers is ensuring that registration fees are at a level accessible across the industry at just $285 for members, inclusive of the entire social programme. This is amazing value and shows that the conference organisers truly understand the economic climate and want to allow everyone in the industry the opportunity to be involved.

Highlights of the 2012 conference included a strong line-up of speakers including international speaker Thom Dammrich, President of NMMA who inspired delegates with the initiatives and growth of the marine industry in the US as a result of some key marketing strategies and focus areas. Also making an impact throughout the conference were AIMEX President Alistair Murray who talked about the issues with manufacturing and the suggested solutions provided to the Prime Ministers Task Force for Manufacturing and Erwin Bamps, Gulf Craft COO who highlighted how imperative brand is to business success.

Pacific Editor of the Superyacht Report Ellie Brade stated “ASMEX 2012 gave me invaluable insight into the Australian superyacht industry and I would highly recommend the conference. It presented an ideal balance of networking opportunities, information on key topics affecting Australia, and valuable analysis and discussion on the state of the global and Australian superyacht industries.”

The two day event will bring together key industry stakeholders: boat builders, Captains, owners, service providers and marine industry manufacturers.  A key focus of the superyacht and marine export industry is promoting Australia as a key cruising destination, highlighting the excellent refit and repair services plus the wide range of quality superyacht, commercial and leisure boating products and services available in the Australian market.

ASMEX is the key Australian marine industry conference and provides a platform to ensure industry representatives are well informed and given the opportunity to network with colleagues. The conference is set to be further more engaging and interactive than ASMEX attendees have seen previously. The invaluable networking opportunities will be further enhanced by an increased social programme.

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