Azimut Benetti Group shows strong sales in the South American market

The Rio de Janeiro boat show strengthens the leadership of the Azimut Benetti ...

Azimut Benetti Group shows strong sales in the South American market

May 18, 2011

Written by Mike Smith

The Rio de Janeiro boat show strengthens the leadership of the Azimut Benetti group, which achieves a total of 29 boats sold under the Azimut Yachts and Atlantis brands. These figures confirm our leadership in a rapidly expanding market, and the far-sightedness of investing in a production that focuses exclusively on Brazil.

The Azimut 103SL motor yacht

Of the 16 Azimut Yachts and Atlantis models exhibited, the most successful were the new 48 Atlantis and the 43, the 53 and the 58 in the Azimut Flybridge Collection (medium size), the Azimut 88 in the superior category and the 103SL in the Sports Collection.

The Azimut 103SL was the largest model exhibited at the Rio Boat Show.
This success was also due to the Group’s solid cooperation with the local dealer Yachts Brasil which, with its 22 sale outlets located around the coast of Brazil and in the main towns, today represents the most widespread dealer and support network in the area.

As pointed out by Luca Morando, CEO of Azimut do Brasil, the Group also has reason to be proud of the appearance of the first Azimut 43 and Azimut 58 at the Rio Boat Show; these two models are produced in the new Azimut do Brasil facility in Santa Caterina and were both sold during the show.

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