The world-renowned Azimut|Benetti Group is currently at the 2015 Cannes Yachting Festival held on the popular French Riviera in the Western Mediterranean until this Sunday, showcasing a fleet of 16 yacht models, including three world debuts: Azimut Magellano 66 Yacht, Motor Yacht Azimut Fly 72, Superyacht Benetti Vivace 125’ Fast Displacement. The groups is also announcing new strategies, investments for the development and a renewed brand identity highlighting their luxury ‘Made in Italy’ brand name. In addition to numerous Custom models, Benetti also unveils the new superyacht Mediterraneo 116 project at Cannes.
Main points from The Group include the financial strength reported, with 100% Italian ownership. Production value is worth €650m (2013-2014), plus 10% versus the pervious fiscal year. the group has no outstanding dept and net dept plus €2 m. An amazing number of 265 Azimut Yachts delivered last season and 50 Benetti superyachts are currently under construction.
Another point is the innovation and investment and as Azimut|Benetti reports, the innovation lies at the hear of the strategy concerning new technologies and new vessels. the company is pursuing its €105m investment plan for 2014-2017, involving new boat models in all ranges and new infrastructure.
The group is also concentrating on a new marketing strategy, strengthening the worldwide network of dealers (plus 15 dealers in the year just ended), new brand image with a new advertising campaign and a new stand designed by the internationally renowned architect Michele De Lucchi, designer of Pavilion Zero at Expo 2015.
The 2015/206 nautical season opens with great news for the Azimut|Benetti Group with good signs from the various markets: Middle East is good, which compensates for the DIP in the Chinese market. Central and South America are also positive, Europe is improving, especially the Mediterranean market.
THE YACHTS AT THE SHOW:
The Italian boatyard presents a fleet of 16 boats, two of which are Azimut Yachts models and one a Benetti making their debut appearances.
Azimut Magellano 66 Yacht shares the same characteristic Dual Mode hull as seen on previous models in the Magellano Collection but which has now reached its third generation which provides superb levels of comfort under all sea conditions. Surprising internal space and freedom to choose from the Navetta version with galley and piloting areas closed and independent or with the saloon/dining area open.
Motor Yacht Azimut Fly 72 combines two state-of-the-art construction technologies. The hull and deck are made from infused GRP while the deckhouse and fly are in pure carbon fibre. Choosing this manufacturing method leads to a considerable reduction in weight, about 30% that can be then used to offer more deck space and larger internal spaces.
The Superyacht Benetti Vivace 125’ Fast Displacement will be there for Benetti enthusiasts to see and enjoy. A widebody yacht with three decks plus a sundeck which will sit alongside the flagship of the Fast Displacement line, the Veloce 140’ from which it takes its inspiration as regards construction technology, style and layout of space. The high performance hull is combined with the innovative Azipod propulsion system which allow speeds in excess of 24 knots. Measuring 38.1 metres in length with a beam of 8.30 metres made from composite and carbon fibre in the shipyard at Viareggio.
You can visit the AZIMUT|BENETTI GROUP at the Cannes Yachting Festival until this Sunday.