The Azimut Benetti Group will be attending the 2012 Genoa International Boat Show with 26 yachts present, with four of them making their world debut. Benetti has unveiled their new ‘Design Innovation’ project, to create future mega yacht design proposals.
After a positive start at the September boat shows of Cannes and Monaco, both of which encouraging from a commercial point of view, primarily for the Megayachts business line, and despite the evident slump in the Italian market, the Group will be present in Genoa with all its brands and various ranges. Indeed, it will be the builder with the highest number of motor boats on show exceeding 10 metres. In fact, the relationship between the Azimut Benetti Group and the Genoa Boat show is so tight that for the past 52 years it has been the point of reference and source of inspiration.
On land and in the water, the Azimut Benetti Group will occupy an exhibition area of almost 4,000 square metres. It will be possible to visit 26 boats on three stands, including 4 being given their world premiere here, joining the other 4 presented at the start of the season.
Motor boat enthusiasts will be able to choose from a wide range of types: open and flybridge boats, eco-friendly or displacement vessels.
Starting with the Atlantis open range, with the Atlantis 34 which enjoyed great success in Cannes and Barcelona, for the market sector it addresses: this boat offers careful interior design details and prestigious materials while slotting into a highly competitive price band.
The 4 new launches at Genoa are the eagerly-awaited Azimut 54 and motor yacht Azimut 84, developed from the positive experience of the Azimut 53 and Azimut 82 yacht, which introduce some major innovations in terms of layout and style. Then there is the Magellano 43 which will be present either in its flybridge version, already presented in Cannes boat show and in the very new Hard Top version. This configuration is particularly well-suited to those who enjoy sailing in both inland waters and the sea.
The Hard Top version is a winner too for all those who want to cruise in the sun and open air, thanks to the 4 glazed panels in the hard top, two of which can be opened, and which provide a pleasant contact with the open air, the sun and the surrounding fragrances.
The Magellano collection will include, not only this entry-level model, but also the new luxury yacht Magellano 76, which proposes the strength points of the first model bearing the great navigator’s name, adding new dimensions: a layout offering four cabins – one of which is multi-purpose – and four bathrooms.
Moreover Azimut 55S, just awarded and crowned with the Most Innovative Yacht Award and Best Layout & Interior Award 2012 will be on display as well. Immediately after Genoa, the Azimut Benetti Group will be present at the first US boat show of the season in Fort Lauderdale at the end of October, where, here too it will be in force with another 20 yachts on show.
The Group continues to expand its areas of interest as a worldwide player in its uncontested role as leader in the production of megayachts. It can now count on new dealers in Egypt, Jordan, Qatar, Denmark and a new structure in north-western Italy.
Among the recent initiatives aiming to add value to quality design and looking forward approach is the “Design Innovation” project promoted by the historic Benetti brand, which has specialised in the construction of displacement vessels from 24 to 100 metres in length since 1873. Benetti is exploring what the future holds in store for the lines of Italian megayachts by inviting 16 top designers from around the world specialising in nautical design to present a series of proposals which, taking existing platforms as the starting point, indicate solutions of style for superyachts of the future measuring between 50 to 90 metres.
LIST OF THE BOATS ON DISPLAY
Atlantis 34 (Italian news)
Atlantis Verve 36
Magellano 43HT (worldwide premiere)
Magellano 43 Fly (Italian news)
Magellano 76 (worldwide premiere)
Azimut 54 (worldwide premiere)
Azimut 55S (Italian news)
Azimut 62S Italia
Azimut 84 (worldwide premiere)
Azimut Grande 116
Benetti Delfino 93’
Boats in sea trials area: