Asia Pacific Superyachts (APS) Tahiti’s Etienne Boutin was present at the last month’s Monaco Yacht Show 2014. During the event, NZ Marine, Superyacht Australia, as well as professionals from the South Pacific islands discussed a new collaborative approach to marketing the region as a united superyacht destination.
Mr. Boutin reports that following a first approach made at the last Sanctuary Cove show in the Gold Coast of Australia, the matter was further discussed at Monaco with APS members Jeanette Tobin and Duthie Lidgard of APS New Zealand also in attendance. Topics included: Stronger regional cooperation at yacht shows, better sharing of data, joint actions on charter regulations, collaboration with media releases, and uniting under a common destination tag name.
“More meetings will be necessary to agree on a joint strategy but I salute the fresh spirit of this initiative.” Etienne continued, “It is so easy for us involved in day to day business to only see the neighbor as a competitor. However, we all need to have a greater vision able to pool our energies for a smarter and eventually wealthier regional yachting industry”.