Italian CRN yachts, a partner of the Ferretti luxury yachts, began a new international press campaign a few days ago. CRN Yacht produces fully customised superyachts ranging from 44 metres to 85 metres. One of the last CRN luxury motor yachts, launched in 2011, is a charter yacht Darlings Danama, offering an incredibly comfortable and fascinating accomodation to 12 guests.
60m charter yacht Darlings Danama by CRN Yachts
The communication agency Unbranded, managed by Lorenzo Cascino, has followed CRN since 2007 and it has designed and realized the fourth new institutional subject, planned to appear on the main national and international publications for a year.
Italian design and its good reputation worldwide are the cornerstones of the campaign. In fact, CRN goes beyond an established and reliable shipyard and a luxurious and exclusive mega yacht. It is the key concept of “living”: the craftsmanship that represents the Made in Italy, a characteristic of the CRN yachts, is a universe of style, comfort and technology created for those who love the sea and who would like live it as a unique and exclusive experience that renews itself day after day. The campaign is branded “Born in Italy. Lived worldwide.”
Superyacht Lady Trudy by CRN Yachts
The campaign is branded by the copywriter, Jordi Apollonia, and the art directors, Manuela Valtolina and Silvia Volpe, under the creative management of Lorenzo Cascino.
The CRN leisure boats have always represented prestige and exclusivity. Professionalism, advanced technology, versatility and flexibility, and sophisticated and prestigious design, have allowed CRN to put yachts at sea worldwide.
At the moment the CRN shipyard of Ancona has 16 yachts under construction simultaneously, from 33 metres to 80 metres, 7 of which are leisure boats branded CRN (six made of steel: CRN 125 58mt, CRN 129 80mt yacht, mega yacht CRN 130 60mt, CRN 131 superyacht of 74 metres, motor yacht CRN 132 73mt and CRN 133 60mt yacht, and a fibreglass Navetta 43#08 43mt ( yacht Lady Trudy ) and 9 boats branded Custom Line (three Navetta 33 Crescendo yachts, two Custom Line 112 yachts and four Custom Line 124 superyachts made of fibreglass), reflecting the continuous growth of the ever evolving CRN shipyard.
