Faithful to brand traditions, the end of July saw the Monte Carlo Yachts play a host to the representatives from the press as well as some carefully selected clients to premier its new model, which is the eagerly awaited MCY 86 yacht this year.
Carla Demaria, President of Monte Carlo Yachts, and Fabrizio Iarrera, Managing Director, talked to the international press about the company’s action plan and strategic vision. In their presentation, the bosses of Monte Carlo Yachts were accompanied by Carlo Nuvolari and Dan Lenard, internationally renowned designers and the creative minds behind the concept and design for all the models in the range, including – of course – the brand new motor yacht MCY 86. The fourth model from the Monte Carlo Yachts collection epitomises the brand’s values and strategy.
Ever since it was created, Monte Carlo Yachts has turned its back on the “make & sell” business model in favour of something more along the lines of “sense & respond”: not only carefully interpreting the material demands of the market, but also knowing how to bring together a range of needs and desires, and then react and interact effectively, with solutions that are constantly evolving through analysis and in-depth discussions with boat owners.
This is most definitely not about following the latest fashions or opting for more conservative choices: the challenge is to offer original solutions, seize new opportunities, and recognise future demands and emerging trends.
“We are part of a Group that boasts 130 years of history,” explains Carla Demaria, “for us, consistency is essential.” There are five key points that steer Monte Carlo Yachts’ strategies and action plan. Five assets that do not restrict its ability to adapt, but rather inspire it.
The first asset is its desire to cherish the dual Franco-Italian cultural heritage: Monte Carlo Yachts brings together the excellence of Italian design and the industrial capacity of the Bénéteau Group, a universally recognised paradigm of technological and manufacturing efficiency. The value of the labels Made in Italy and Made in France are appreciated and recognised all around the world, especially in the nautical industry. The new MCY 86 highlights this union even more prominently, thanks in no small part to contributions from prestigious fashion houses and designers: indeed, the interior design was adorned with fabrics and furnishings from Hermès, Armani and Poltrona Frau.
And so we come to the second asset, which supports the company’s consistency: the product concept. In each and every MCY thrives the DNA of a larger yacht. And the concept is most beautifully expressed in the MCY 86 yacht.
For this new model, as well as the typical, immediately recognisable touches of MCY design (the bow lounge area, the Portuguese bridge leading to the lounge, the carbon T-Top on the flybridge, the stunning glass and steel rails that protect the walkways along the side) there are other elements that you might usually expect to see on yachts bigger than 30 metres: decks that open up to the dining area, two masts fitted laterally on the fly that free up an extraordinary, totally usable area, thanks to the option of positioning tenders and two jet skis in the garage and on the stern platform.
The third asset: integrated customisation. The design and construction phases are intended to offer a huge choice of layouts to satisfy a wide range of demands. So it is possible to cater for someone who, for example, wants a “presidential” master cabin, or someone else who would rather have more cabins. So boat owners’ preferences can be satisfied, without any need to start designing each boat from scratch. This unusual benefit is possible because of the customer driven corporate structure. This ability to customise layouts, which is integrated in the architecture of the boat and the industrial processes used, means that there are almost limitless possibilities for personalising the end product.
The fourth asset is the ability to roll out a global strategy locally: “think global, act local”, thanks to a widespread, effective and consistent presence in Europe, the Americas, the Middle East, Asia and Oceania. Everywhere the Bénéteau Group has developed commercial, management and production bases over the years, guaranteeing continuity in different markets.
The fifth asset relates to the relationship with the boat owners, the MCY Experience. As Fabrizio Iarrera explained in an interview: “From the very first contact, we like to nurture a personal relationship with each and every customer, listen to what they want, spend time with them, put them at the centre of the project and the development of their future yacht. We treat every customer as an individual, and our strategy is to continue to do so, even as the company grows, guaranteeing the boat owner the same point of contact throughout the different phases before and after buying the yacht.”
The Franco-Italian DNA, a range of yachts inspired by a genuine, original concept of luxury, an efficient, flexible manufacturing process, a real international presence, and a personal relationship with its own customers: these are the values of Monte Carlo Yachts; these are the drivers that allow the brand to evolve and present a yacht like the new superyacht MCY 86, a boat that powerfully expresses the value of Made in Monte Carlo Yachts.
Technical specifications of luxury motor yacht MCY 86:
Overall Length (LOA) 26.30 m (86’)
Hull Length (LH) 23.70 m (77’ 9”)
Maximum Beam 6.46 m (21’ 2”)
Draft (full load, V-Drive) 1.90 m (6’ 3”)
Displacement (dry) 72 t
Maximum speed (half load) 29 kn
Cruise speed (half load) 24 kn
Fuel 7100 l (1561 imp. gal)
Fresh water 1500 l (330 imp. gal)
Grey water 700 l (154 imp. gal)
Black water 400 l (88 imp. gal)
Naval architecture & engineering Monte Carlo Yachts
Exterior styling & concept Nuvolari Lenard
Interior design Nuvolari Lenard
Design category CE-A
Below is a choice of the stylish charter yachts with design by Nuvolari Lenard.
Nuvolari & Lenard Charter Yacht Images