Sanlorenzo becomes part of the Italian Industrial Design Association

The Italian Industrial Design Association (ADI) has been gathering designers, ...

Sanlorenzo becomes part of the Italian Industrial Design Association

November 09, 2011

Written by Zuzana Bednarova

The Italian Industrial Design Association (ADI) has been gathering designers, companies, researchers, teachers, critics, journalists around the design subjects, like consumption, recycle, education since 1956. It is a protagonist of Industrial Design development, as a cultural and economical fact. Its main goal is to promote and to help make effective, without any profit, the most appropriate conditions to design goods and services, through cultural discussion, actions towards the institutions and services supply.

L. Bocchietto M. Perotti L. Zaniboni

L. Bocchietto - President ADI, M. Perotti - President Sanlorenzo Spa, L. Zanboni

For ADI Design is a culturally aware way to project, a connection between the individual and social demand and the production offer. Design is a system linking producers and users, taking care of research, innovation, engineering, to make goods and services functional, socially worth and culturally valuable.

Sanlorenzo Yachts has been building always different and customized motoryachts, according to each owner’s requirement since 1958. Their lines over the trends, in which high skilled craftsmen since generations combine an extreme care for details with the use of valuable materials, “sailed” through over half a century piloted by a natural vocation for design, that since ever made the difference with other international yacht builders. Particularly, during the last seven years, since Massimo Perotti has acquired the company, this vocation has become a trademark, a strictly tightened imprinting to the brand and to every single yacht built.

Sanlorenzo SL104 - exterior

Sanlorenzo SL104 motor yacht Triple Fun

Sanlorenzo’s Design vocation was awarded by the Italian Innovation Award, delivered last June by Mr Giorgio Napolitano, President of the Italian Republic, for SL104 series motor yacht Tripple Fun Interior Design, conceived by Dordoni Architetti of Milan.

The Italian Award for Innovation, aiming to add values to the innovative capabilities of companies, universities, public administration, agencies, or single individuals, is destined to the Design world by indication of ADI (Industrial Design Association), which reports the works published in the latest issue of the Annual ADI Design Index.

Sanlorenzo SL104 - salon

Sanlorenzo SL104 Tripla Fun superyacht´s salon

For the role internationally played by the Italian yachting industry, for the quality, and the innovation capability of the Italian boatyards, leading the production of luxury yachts, ADI chose a particularly coherent project that talks about Design and “Made in Italy”. The SL104 series luxury yacht Tripple Fun interiors, built by Sanlorenzo, recall the home landscape with the use of self-standing and serial furniture and the layout conception, and strengthen the relationship between Design and yachting industry.

At the last Genoa Boat Show Sanlorenzo Yachts celebrated its design vocation with five Italian leading furniture companies – Artemide, Boffi, B&B Italia, Living Divani, Roda, all suppliers of first quality Design pieces to furnish the boatyard motoryachts – the research, avant-garde, courage, experiment, and elegance spirit that they share in a special evening lit by fireworks, when the sea, the yachts, and the Interior Design were protagonists, to talk about quality, creativity and innovation at 360°. It was a “grand premiere” of a new way to co-operate, to experiment, and to communicate in a multi-disciplinary system, where different technologies are combined to reach the picks of a quality that only Italian Design and Italian Boating Industry can achieve.

Below is an image gallery for Sanlorenzo luxury charter yachts.

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