Running between 11th – 16th September 2012, LUCHFORD APM has been chosen by the organisers of The Festival de la Plaisance de Cannes – the international Cannes Boat Show – to oversee the international media relations as well as PR for the show’s landmark 35th year anniversary event.
Arguably the most prestigious event on the yachting calendar, the Festival de la Plaisance de Cannes is Europe’s leading in-water boat show located on the Cannes Bay and its famous ‘Croisette’, on the French Riviera.
Spread over the Vieux Port and the Port Pierre Canto, the show will offer close to 500 boats on display, built by the leading luxury shipyards. Le Vieux Port will showcase inspiring new models and products over the six day period, with a mix of motor boats and sailing boats ranging from 10 to 62 metres on the water, and parts manufacturers and service companies positioned on the land.
It will host more than 150 worldwide launches, amongst them: Couach 5000 Fly (an example is the motor yacht La Pellegrina), Azimut 55S, Wally Ace (superyacht WallyAce 26m), Moonen 82 Alu (motor yacht My Way), MCY 72, Pershing 82 superyacht, Catana 55, Canados 120 (charter yacht Paradis) and sailing yacht Sunreef 82.
Espace Riviera will house services and equipment for increasingly sophisticated boats, including interior installations – audio, video and home automation, furniture, tableware, textiles, kitchens, bathrooms and decoration accessories; architects and designers; luxury yacht builders; equipment and technologies; service companies: financing and insurances; luxury yacht tenders, and tourism and marinas.
Béatrice Germain, Communications & Partnerships Director Culture, Luxury and Leisure Division comments: “LUCHFORD APM has been brought on board to help solidify the show in the international media marketplace. With such a landmark year for the show, celebrating 35 years, our commitment to international PR is paramount, and we look forward to working with LUCHFORD APM to bring awareness and drive interest in key markets.”
Kelly Luchford, Founder of LUCHFORD APM, comments: “We are delighted to be working with the show. As an agency, we have proven expertise in the luxury yacht world, and this campaign will play to our strengths and key industry contacts to maximise traction in the international marketplace.”