The Italian Ferretti Group is currently participating in this year’s Phuket International Boat Show (PIMEX), through its dealer Lee Marine, Phuket’s top new yacht dealership & brokerage. The Group represents a world leader in the design, building and marketing of luxury motor yachts, with an unprecedented portfolio of eight exclusive and prominent brands – Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN as well as Ferretti Custom Line, each with its own distinctive and unique features.
Ferretti Group, thanks to the strategic partnership with the Weichai Group – one of the largest manufacturers of high-speed diesel engines in the PRC and a leading company in the power chain market – which acquired a controlling interest in the Group, and under the leadership of newly appointed Chief Executive Officer, Ferruccio Rossi, has reorganized its corporate operating structure with a focus on further strengthening its unique brands and its centralized product development and engineering capabilities.
The new organization is focusing on the distinctive individuality of the brands with the product development, manufacturing and brand management teams in Italy focused on the ‘made in Italy’ tradition. This new directive will also implement a more globalized sales, marketing, and service footprint with a localized operating presence in each region, specifically Europe Middle East & Africa (EMEA), the Americas and the Asia-Pacific (APAC) area.
In September 2012, the Ferretti Group founded the Ferretti Group APAC Company Ltd, based since last January in the Group’s new Hong Kong offices. Mauro Frattesi – former Chief Technical Office for Ferretti Group – was appointed as new Managing Director Ferretti Group APAC Company Ltd. Alessandro Tirelli, formerly Ferretti Yachts and Mochi Craft band manager, was appointed Sales Director of Ferretti Group APAC Company Ltd.
Clients of Ferretti Group in Asia can now expect a higher level of complete service and unprecedented support from their new Asian based headquarters.
Ferretti Group has rolled out new models, officially launched last September, at the Cannes International Boat Show 2012 and is focusing strongly on the Asia Pacific market from its Hong Kong base, with 10 senior figures from Italy to assist with customers, prospects and dealers in the choice of yachts and in the after-sales phase.
Ferretti Group currently gets about 15 per cent of its sales from Asia-Pacific, with Europe, the Middle East and Africa accounting for 50 per cent and the Americas 35 per cent. Ferretti aims to realign that to one-third in each region by 2018. The APAC region is therefore a significant area for the future growth of the Group’s nautical business.
FERRETTI GROUP AT PIMEX 2013
The Ferretti Group considers PIMEX one of the most important shows in the Asia Pacific region.
”We strongly believe in the Thailand market and in PIMEX for business opportunities,” stated Alessandro Tirelli, Ferretti Group Sales Director Asia Pacific. “ It is a reference point not only for this specific area, but for other markets as well. Today, our Group can count on a strong presence along the coast and in strategic centres with a local sales network.
“Our interest for this area has increased year after year. We are committed to increasing our participation in the main boat shows, nautical events and initiatives in the luxury and lifestyle arena in this region. The Ferretti Group has extended its work over the years in order to be present in a strategic area which is highly promising for pleasure boating and could become the most important in Asia over the next years.”
Lee Marine Managing Director Joshua Lee commented: “Phuket is high on the agenda as Ferretti Group APAC roll out their new strategy. It’s pleasing to have the company back and we are proud and excited about being part of this exciting new area.”
FERRETTI GROUP’S NEW MODELS FOR 2012 – 2013
Ferretti Group, starting from the 2012 edition of the Cannes international boat show – held last September – officially launched new models and projects from its brands:
• Superyacht Ferretti 870 and Ferretti 690, for the historical Ferretti Yachts brand. Last December the new flagship project, motor yacht Ferretti 960, was officially presented. This new model will have its delivery launch next Northern Spring.
• Luxury yacht Pershing 82’ and superyacht Pershing 108’ New Edition, for Pershing brand.
• Riva 63’ Virtus, from the Riva brand, was launched last July in Monte Carlo, during the Riva 170th anniversary events. The brand new Riva flagship project, 122’ Mythos yacht (delivery launch beginning 2014) was presented last November. 122’ Mythos is the first Riva vessel in aluminium.
• two super yachts were launched over the last few months by CRN, the Group’s brand specialising in the construction of steel and aluminium yachts between 45 and 90 metres: M/Y CRN 125 luxury yacht J’Ade (60 metres long) and M/Y CRN 129 mega yacht Chopi Chopi (80 metres long), the latter being one of the largest pleasure vessels ever built in Italy and the largest one ever built by the Ancona-based shipyard.