Yachts are well known as floating gold, and are currently considered as the personalized private possession. Last year, the international yacht industry came to a slower growth. Reversely in China, the yacht sales increased 47% and reached the total sales volume of 1.75 billion.
In China, yachts have been getting to known by more and more people in recent years. Thanks to the development of yachts manufacture base in Qingdao, Guangzhou, Xiamen, Zhuhai, Sanya and other cities, China will be the most potential market for developing yacht production and lifestyle.
In China, there are many yacht brands like Riva, Ferretti, Princess, Azimut, Beneteau, Jeanneau etc. They took the initial step to enter the Chinese market and develop their brands at the first time. So these brands can insist on and have the opportunity to share part of Chinese yacht market.
In a conclusion, China will become one of the best markets for developing yachts.
Boat shows will be the first choice in knowing and entering the Chinese market for the overseas brands. An example can be the Boat China 2014, representing the biggest boat show in Southern China. It is a gathering of all the boat manufacturers and professionals.