On the opening eve of the acclaimed Festival de la Plaisance in Cannes , the Italian shipbuilder Cantiere delle Marche announces the launch of their new and innovative website, which can be viewed online as of today.
Screenshot of the newly launched Cantiere delle Marche website
The operation comes in conjunction with the debut of the Cantiere delle Marche shipyard in Cannes. A beginning that sees the first model of its new yacht line Darwin Class as a protagonist: a type of vessels that heralds an advance in the evolution of a species, namely the yacht, which, although it modifies its form, keeps its DNA unchanged, maintaining all the chromosomes that allow it to satisfy its owner’s seagoing yearnings in waters anywhere in the world.
"Diary" section on the Cantiere delle Marche website
A species as yet unknown: that is how Charles Darwin would have described it, had he found himself face to face with a brand-new species just waiting to be discovered and studied. The evolution of the species is the fil rouge that we find also in the different sections of Cantiere Delle Marche website.
Shipyard's Vission - Screenshot of the newly launched Cantiere delle Marche website
A simple and intuitive navigation that allows the users to appreciate the different features of every single yacht, through technical charts and full screen photographic galleries, both for the exterior and the interior design. More, the users can deeply explore the yachts through a 3D interactive model, to discover all the plus and the specific excellences and qualities of every single line. Further the technical aspects, the website gives great relevance to all the people that make Cantiere delle Marche a reliable and successful shipyard.
Screenshot of the Darwin Class 86 ft yacht found on the newly launched Cantiere Delle Marche website
In the “Diary” section, they give their’s accounts, stories and experiences of someone that gave, and still gives, an essential contribution to the realisation of every project: engineers, architects, workers, the real surplus value of Cantiere delle Marche. With their experiences, they let the users “breathe” the shipyard and understand how much this is different from the industrialized and automated computerized realities: not only about the processes, but also and above all in the relationship between who plans, projects and realizes the Yachts and the same Yachts, with all the consequences for the final owner.
In the new site, the barrier “shipyard/factory – site/window” is finally broken, and it is possible to compare our own requirements with who genuinely loves the boats that realizes, the sea and the navigation. In fact, it’s not certainly usual reading direct stories by shipowners and commanders on the competitors websites: but, as Charles Darwin could say, this shipyard and the Darwin Class yachts surely belong to a never seen species.
