Tim Delaney to participate in Global Superyacht Forum 2014

The organizers of the Global Superyacht Forum are proud to announce that Tim ...

Tim Delaney to participate in Global Superyacht Forum 2014

November 11, 2014

Written by Zuzana Bednarova

The organizers of the Global Superyacht Forum are proud to announce that Tim Delaney will participate in this year’s event as one of the speakers. Tim is the Chairman of advertising agency Leagas Delaney, who recently developed an advertising campaign for luxury motor yacht Solandge. He will be speaking on Tuesday 18 November’s session entitled ‘Thinking that Transforms, Change that Inspires’.

85m mega yacht Solandge - Photo by Klaus Jordan

85m mega yacht Solandge - Photo by Klaus Jordan

Tim is the marketing maestro behind iconic advertising campaigns for high-profile brands, including Harrods, the BBC, Adidas and Patek Philippe. Delaney’s career in advertising started in the mailroom, where he worked his way up the advertising ladder to become a copywriter at top advertising agencies Y&R and BMP. Delaney then moved on to become Creative Director and then Managing Director of BBDO at just 31.

Delaney founded Leagas Delaney in 1980 where he remains Group Chairman and Executive Creative Director. Tim has been awarded the British Television Awards’ ‘Lifetime Achievement Award’ for his contribution to advertising.

Leagas Delaney worked exclusively with Master Yachts for their advertising campaign for superyacht Solandge, launched at this year’s Monaco Yacht Show.

Tim is the keynote speaker in Tuesday 18 November’s session: ‘Thinking that Transforms, Change that Inspires’, where the discussion will range from lessons learnt throughout his decades in the advertising industry to his recent entry into the ultra- exclusive superyacht market.

What are some of your career highlights to date?

T. Delaney: Starting my own agency 34 years ago. And working on the Patek Philippe Generations campaign for 18 years.

What is your involvement with the superyacht industry?

T. Delaney: We are a communications company that is involved in company and brand strategy via analysis and research, through to execution in all channels. We were asked to help with the positioning of MY Solandge [by Master Yachts].

Why do you think events like the Global Superyacht Forum are important?

T. Delaney: Any forum, which allows an industry to discuss issues and best practice, is a good thing.

What are some interesting and exciting changes you are seeing in your field at the moment?

T. Delaney: All roads lead to the disruption caused by the digitalisation of all businesses and the knock on effect it is having on communication for brands and the way that people consume information. It is exciting because no one knows how it will all pan out.

Tim Delaney is participating in Tuesday 18 November’s ‘Thinking that Transforms, Change that Inspires’ session.

The Global Superyacht Forum will be held from 17 – 19 November 2014 in Amsterdam.

Awlgrip, Caterpillar, Cathelco, Cayman Islands Shipping Registry, Clyde & Co, MTN Communications, MTU Friedrichshafen, Palladium Technologies, R & Q Marine Services(Yachtsure24) and Struik & Hamerslag proudly sponsor this year’s Global Superyacht Forum.

The Global Superyacht Forum is held in collaboration with METS and The SuperYacht Pavilion.

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