Sir Richard Branson, dynamic founder of Virgin Atlantic Airways, lives life on the cutting edge. It was no surprise then, that he would commemorate the 25th Anniversary of Virgin Atlantic Airways London-Miami route with a “splash” landing with Miami’s own Cigarette Racing Team.

Sir Richard Branson & Cigarette Racing stage 'Miami Vice' scene to celebrate

After landing at Miami International Airport with an entourage of British media and guests, on Wednesday, June 15, the group was treated to a nostalgic South Florida experience on Thursday, June 16 — a re-enactment of a Miami Vice scene.  Branson, playing Sonny Crockett, overtook an adversary in a Cigarette, “arrested” him — but “he” turned out to be a gorgeous “her” — Karolina Kurkova, supermodel and actress. 

Cigarette Racing & Sir Richard Branson stage 'Miami Vice' scene to celebrate the 25th Anniversary of Virgin Atlantic Airways London-Miami route - Credit Cigarette Racing

Cigarette Racing & Sir Richard Branson stage 'Miami Vice' scene to celebrate the 25th Anniversary of Virgin Atlantic Airways London-Miami route - Credit Cigarette Racing

The promotional event was held on the Biscayne Bay waterfront of the Mondrian Hotel on Miami’s South Beach and was entertaining spectacle for all the guests who will watch from the hotel’s sea wall.  A press conference followed.

“We are delighted that Sir Richard Branson chose Miami’s iconic luxury boat brand for this event,” said Skip Braver, President/CEO of Cigarette Racing Team, “We have been a symbol of Miami’s exiting lifestyle since 1969, so it is appropriate for us to salute Virgin Atlantic Airway’s historic place in the South Florida  market.  We’re pleased that the airline brings so many visitors to our waters and also happy we could give Sir Richard his Miami Vice experience aboard a Cigarette!”

Cigarette Racing & Sir Richard Branson stage 'Miami Vice' scene to celebrate the 25th Anniversary of Virgin Atlantic Airways London-Miami route - Credit Cigarette Racing