February 14 saw the Marine Marketers of America (MMA) reveal the winners of its fifth-annual 2012 Neptune Awards for Marketing Excellence. The winners were announced during NMMA’s State of the Recreational Boating Industry breakfast that took place in the Miami Beach Convention Center during the Miami International Boat Show and Strictly Sail.
This is the first time that the MMA has presented their annual awards during the Miami show.
“There were strong entries in 10 out of a possible 14 categories, our most interesting field ever,” said Wanda Kenton Smith, president of MMA. “The fact that all of the entries were concentrated in fewer categories this year says a lot about where marketers are concentrating their efforts during challenging times for the industry. There was also an interesting mix of B2B and B2C entries, which speaks to the importance of strong distribution and retail support. As usual, entries came in from companies large and small, accessories and boat builders and everything in between.”
2012 Neptune Awards were presented to the following companies in these categories:
Best National Magazine Advertising (Full Page): Gemeco Marine Accessories LLC, for “Conductor” created by Hawley Communications
Best National Magazine Advertising (Series): Sea Tow Services International for “Mobile App Ad Series” created by Syron Design
Best Regional/Local Advertising: Mercury Marine for “Saltwater Pilot Program” produced by GS Design
Best Product Literature: Kadey-Krogen Yachts for “Kadey-Krogen 52 Brochure” created by Adams & Longino Advertising
Best Digital Newsletter, B2B: Dominion Marine Media for “Boat Trader Dealer Newsletter” produced by Dominion Marine Media
Best Digital Newsletter, B2C: Grady-White Boats for “Docklines” created by Adams & Longino Advertising
Best Consumer Mobile App: Sea Tow Services International for “Sea Tow Mobile App” created by Syron Design
Best Online Video: Kadey-Krogen Yachts for “Hull Form Comparison” produced by Adams & Longino Advertising
Best Social Media Campaign: Fort Lauderdale International Boat Show for “Instagram Fan Photo Contest” produced by High Impact Digital
Best B2B Mobile App: Chaparral for “Global iPad Dealer App” created by Jester Communications