On the occasion of the 12th anniversary of ISA opening ceremony on May 10, 2001, the prominent Italian luxury yacht builder, ISA, has officially presented its new ISAYACHTS company logo today, on May 10, 2013.
The new logo symbolizes the company’s focus on designing, building and maintaining the best custom motor yachts in steel/aluminium or composite from 24 to 90 meters in length.
The new company logo brings together the old recognized symbol and the extension of it right below, colour and font remain unchanged.
The previous logo was created in 2000 and has served the company for more than a decade. During that period, ISA has expanded its portfolio and increased its value and relevance to its customers by producing 28 magnificent custom and semi-custom motor yachts to new and many repeat clients and brokers, bringing together very high-standard quality and unique design.
“As ISA grows, some modifications are necessary to help differentiate our evolving brand and premier name for our customers. We are pleased to present our new ISA logo, which will clearly identify our brand and embody the spirit of our company,” commented Marcello Maggi, Director of Sales & Marketing at ISA.