The two luxury brands Benetti and Kiton have collaborated bringing together a natural mix of fashion and yachting.
Press Release – Kiton, a leading Italian company in the sector of bespoke tailoring and haute couture, is continuing to focus on end consumers and has signed a strategic partnership with Benetti, one of the world’s oldest yacht builders.
The synergy between the two companies stems from the common goal of creating an exclusive bespoke experience for end consumers in line with a shared philosophy and shared values: passion, innovation and craftsmanship.
“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle”, says Antonio De Matteis, CEO of Kiton. He adds “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”
“The distinctive style of two ambassadors of Italian manufacturing excellence is ideally suited to this agreement which will accompany us in boat shows throughout the world and other spheres as well”, commented Fabio Ermetto, chief content officer of Benetti .
For the international boat shows scheduled until 2017 (the Cannes, Montecarlo, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong boat shows), Kiton’s professional tailors will be available to lend their skills to the leading yacht builder Benetti while the top clients of the Neapolitan fashion house will have privileged access to the world of Italian super yachts.
The partnership will offer Benetti’s top clients the opportunity to arrange private visits to Kiton’s premises in Naples and Milan while Kiton’s top clients will be able to visit the “Yachtique” styling lounges devoted to luxury yachting as well as the Benetti boutique in Viareggio.
The Kiton brand was created in Arzano, near Naples, by Ciro Paone in 1968. The company philosophy is focused on high quality: the best of the best +1, which has always been his motto and the company’s watchword.
Closely associated with timeless elegance, Kiton is a byword in the world of haute couture for the care, passion and excellence used to create each handmade garment. A needle and thread are the tools used by the skilled tailors as they create unique products enlivened by the highest quality fabrics, such as pure vicuña yarn, cashmere, wools, linens and precious silks. Dressing Kiton is a definite lifestyle, a symbol of inborn and timeless elegance.
Men’s and Women’s collections are distributed through 52 worldwide monobrand stores. Last April Kiton opened its first boutique in Tokyo, with the concept developed by the archistar Michele De Lucchi, which will be followed by the openings of the second store in Paris, the third in Moscow, another one in Ho Chi Minh City and the new boutique inside Palazzo Kiton in Milan.
With the highest growth rate among the world’s builders of super and mega yachts, Benetti, founded in 1873, the oldest Italian builder of motor-yachts, is the icon of timeless Italian styling combined with excellence in construction. Each yacht is unique, built around her owner’s needs and desires. Benetti designs, builds and markets two product lines: the Class Range with composite construction from 93′ to145′, and Custom with steel and aluminum construction over 45 meters in length. Benetti has three sites: Viareggio (77.707 m2), Livorno (219.440 m2) and Fano (48.837 m2). Headquarters for Benetti is in their historic building in Viareggio, Via Coppino 104, with offices in Leghorn, Fort Lauderdale, Dubai and Hong Kong. Benetti is part of the Aziumt/Benetti Group, the world’s largest private capital luxury nautical group.