Exciting Asia strategies unveiled by Benetti at Singapore Yacht Show 2015

Benetti, the world’s leading manufacturer of superyachts over 24m in ...

Exciting Asia strategies unveiled by Benetti at Singapore Yacht Show 2015

April 23, 2015

Written by Zuzana Bednarova

Benetti, the world’s leading manufacturer of superyachts over 24m in length for 15 consecutive years, is proud to announce their presence at the currently running 2015 Singapore Yacht Show. Set to run until Sunday, April 26, the event represents the most successful boat show in the Far East.

Benetti's Stand at the 2015 Singapore Yacht Show

Benetti’s Stand at the 2015 Singapore Yacht Show

Asia is becoming ever more important strategically in the superyacht market. Benetti has increased their presence in the Far East and APAC to take advantage of the area’s huge potential. The company’s primary office in the Far East is in Hong Kong. Leading the Benetti team is Luigi Adamo, General Manager, with Alberto Giannerini as Service Manager and Natalie Ye as Marketing Manager. Since April 2015, the Benetti Service offices are situated in the five-star Gold Coast Marina.

The last five years saw Benetti sell ‘390 meters of superyachts’ in Asia. These include two Delfino 93’ (28m), one Classic 121’ (37m), one Classic Supreme 132’ (40,2m), three Custom of 55m and one Custom of 60m. Contracts for a Classic 121’ (37m), Custom 60m and a Custom 72m are currently at an advanced stage and will probably be closed within this year.

Benetti at the 2015 Singapore Yacht Show

Benetti at the 2015 Singapore Yacht Show

Specifically designed for the Asian market is the 63-metre superyacht FB276. The on spec build is scheduled for launch in June 2017. Many design solutions aboard this striking vessel have been adapted to the tastes of Oriental Owners, such as the partially covered extended upper deck lounge area, with its own bar, sofas and relax area with Jacuzzi. Accommodation is provided in the Owner’s apartments on the upper deck, with a studio, dressing room and two private lateral balconies, as well as in the full-beam VIP cabin, at the forward end of the main deck, in addition to four guest cabins, all with double beds.

The living areas of Benetti motor yacht FB276, considering the possible uses for private parties or work-time happenings, specifically feature the huge main salon with a secondary salon on the upper deck, complete with a long bar counter.

Fabio Ermetto, Luigi Adamo and Natalie Ye at the 2015 Singapore Yacht Show

Fabio Ermetto, Luigi Adamo and Natalie Ye at the 2015 Singapore Yacht Show

Luigi Adamo – General Manager Benetti Asia, comments:As soon as I was nominated Asian General Manager, the first actions I wanted to undertake were directed towards increased attention to our brokers regional network. It is fundamental to keep them up to date on our products, improving the definition of the brand. Further important steps were to nominate a new head of Service for the Hong Kong office, and the new opening of the Service Office in the Gold Coast Marina. This way, with our strong local presence, we will be able to serve our clients throughout 360°.”

Among the more recent vessels sold and handed over by Benetti belongs the 2013 55m superyacht Ocean Paradise, a custom build with high impact minimal-chic interior styling for a young Singapore Owner; the 2014 56m motor yacht Lady Candy, a custom build destined for a Chinese Owner, as well as the 2014 40m luxury yacht Mingfa, fifth model of the 132′ Classic Supreme line.

Luxury motor yacht Mingfa boasts many fine and innovative features, including full height windows along the main and upper decks, providing plenty of natural light inside and giving the vessel a more racy profile; in addition to the charming balcony for the Owners cabin, a twin Jacuzzi – one forward on the upper deck and the other on the sun deck, as well as the open air external stairs.

Below is a choice of the luxurious charter yachts by Benetti.

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