Carla Demaria – New President of UCINA

Carla Demaria, Chairman of Board of Directors and a member of Monte Carlo ...

Carla Demaria – New President of UCINA

April 02, 2015

Written by Zuzana Bednarova

Carla Demaria, Chairman of Board of Directors and a member of Monte Carlo Yachts based in Monfalcone, has become the new President of Ucina Confindustria Nautica. The Association brings together companies dedicated to recreational boating.

Carla Demaria

Carla Demaria

She was elected with a majority and presented her innovative work program entitled “Etica, Solidarietà, Rinnovamento” (Ethics, Solidarity, Renewal).

The Electoral Assembly of Ucina Confindustria Nautica during which new President Carla Demaria was elected with a majority was held today at Santa Margherita in Ligure. 884 votes of a total of 1128 votes available were represented in the Assembly, that is approximately 80%, confirming a broad elective bases. Those in favor were 879.

The title of her program “Etica, Solidarietà, Rinnovamento” (Ethics, Solidarity, Renewal), which was presented to Members, anticipates a broad revision of the Statute and the intensity of the work programs for the next months: Carla Demaria is a strong voice in an important moment for the life of the association.

“After some companies left – said the new President – we were resized but strengthened as far as democratic values inspiring an organization and representation of business interests are concerned. I do not believe in the contrast between big and small ones, and I am convinced that the differences can be transformed into confrontation. The changes I proposed to the Statute will expand Shareholder’s participation in decisions through the shortening of the chain of governance. In addition each one of the seven sectors which we have identified will have a precise representation”.

Among the new President’s intentions the statutory mission of Ucina for representing, defending and promoting the entire Italian boating industry, both in Italy and abroad, remains essential.

The institutional activities of Ucina can count on an advisory board that will support the decisions and which is composed of representatives belonging to the academic world of entrepreneurial professions.

The program also provides the start-up of new projects of international fame that will benefit from greater integration with the European Boating Industry and an enlargement of membership as a result of new services made available that will increase the advantage of the business relationship.

Carla Demaria has confirmed the central role of the Genoa Boat Show, whose organization continues being performed at a rapid pace: “which continues to be the best showcase for our marine industry, for tradition and knowledge of the public. In terms of layout you can expose boats and create events for the public which other shows around the world are not able to do. According to our Association doing it right also means representing and protecting the category”.

Carla Demaria was born in Turin, educated in Italy and is one of the reference managers in the nautical world. She is currently President of Monte Carlo Yachts, a company that that has over a 50 million Euro turnover and more than 300 direct employees in Italy. She is also President of Benetau Italia and General Manager of brand Beneteau.

She worked at Gruppo Azimut Benetti Group for twenty years, holding positions with an increasing responsibility: Sales Manager in 1988, Director of Sales and Marketing in 1990, member of the Steering Committee starting in 1996 and Director of Azimut Capital in 2000. In 2002 she became President and CEO of Atlantis Spa (former Gobbi).

In 2008 she left the Gruppo Azimut Benetti and together with Beneteau Group she founded Carlo Yachts, in order to build high-end yachts in Italy and with an Italian design.

She became part of the Board of Directors of Ucina for the first time in 2006 and became vice president in 2008. She became part of the Board of Directors once again in 2014.

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