New Brand Representative for Sanlorenzo in the Arabian Gulf region

Italian luxury yacht builder, Sanlorenzo, is proud to announce the further ...

New Brand Representative for Sanlorenzo in the Arabian Gulf region

February 18, 2015

Written by Zuzana Bednarova

Italian luxury yacht builder, Sanlorenzo, is proud to announce the further expansion of its brand representative network in the United Arab Emirates as well as Middle East, with the appointment of motor yacht specialists ACE Marine L.L.C., trading as Sanlorenzo Middle East.

Sanlorenzo 40Alloy Yacht in the fabulous Dubai yacht charter location

Sanlorenzo 40Alloy Yacht in the fabulous Dubai yacht charter location

Sanlorenzo Middle East will operate from new offices in Dubai, serving the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. It is a sister company of Alkhalil Trading L.L.C., trading as Sanlorenzo Egypt, based at Abu Tig Marina in the resort of El Gouna, on the Red Sea coast. Both dealerships were established by Managing Director Tarek Khalil who, for the last 6 years, has been successfully representing and distributing luxury motor yachts in Egypt and Lebanon.

Sanlorenzo Middle East has ambitious plans to grow awareness of the Sanlorenzo brand in the Arabian Gulf region, building on the success of the company in Egypt. Sanlorenzo Middle East will showcase some of Sanlorenzo’s newest models at the 2015 Dubai International Boat Show from March 3rd to 7th, including the 40 meter superyacht 40Alloy (example is motor yacht Liliya), in exhibition courtesy of the Dubai Royal Family, that bought it in 2013.

Tarek Khalil, Managing Director of Sanlorenzo Middle East and Sanlorenzo Egypt commented: “Dubai offers a fantastic location for a new Sanlorenzo dealership and is perfectly placed to serve the Arabian Gulf region. Boat owners in the region have access to the country’s 300 exquisite manmade islands and the Arabian Gulf coastline has recently seen a great deal of development. The region has a growing community of luxury yacht owners, who take advantage of the perfect boating conditions that they enjoy all year round.”

“There is great appetite for the Sanlorenzo brand in the region. We are already looking forward to the 2015 Dubai International Boat Show, which will give us a strong platform from which to promote the range and showcase the best of Sanlorenzo to our customers.”

Massimo Perotti, Chairman/CEO of Sanlorenzo Spa, commented: “Not only is this new dealership situated in a beautiful location, it represents an important development in Sanlorenzo’s expansion in the Middle East – a region within which we are committed to growing our presence. At Sanlorenzo we put great emphasis on ensuring our brand representatives are of the highest calibre, with a vast understanding of the industry, and this is certainly true of Tarek and his team.”

Below is a choice of the beautiful charter yachts built by Sanlorenzo.

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