Marine Marketers of America (MMA) and Boating Writers International (BWI), two associations of the marine industry’s leading writers and marketers have been working together to gather the industry’s top communications professionals on Thursday, October 27 from noon to 1:30 p.m. in the Grandview room of the Bahia Mar Resort during the opening day of the Fort Lauderdale International Boat Show.
The luncheon event will feature the presentation of MMA’s fourth-annual Neptune Awards for Marketing Excellence, as well as a thought-provoking panel discussion entitled, “Can Writers Serve Two Masters?”.
“This will be an outstanding opportunity to network with professional peers and for marketers to showcase their best work,” said MMA president Wanda Kenton Smith. The event is co-sponsored by Info-Link and the Fort Lauderdale International Boat Show.
“Our panel discussion is especially timely as the ‘Great Recession’ and the rise of social media have led many freelance writers to bob up against the gray line between journalism and marketing,” said Zuzana Prochazka, president of BWI.
The panel will include Andrew Clurman, COO of Active Interest Media, Tim Cole, EVP of Belvoir Publications, Jim Rhodes, president of Rhodes Communications, as well as Kenton Smith and Prochazka. The discussion will be moderated by Michael Sciulla, a member of the boards of both organizations.