Asia continues to strengthen its reputation as a playground for millionaires as they lavish on luxury yacht purchases. The upcoming Boat Asia is expected to become the yacht buying haven for Asia’s new breed of the so-called ‘ultra-high net worth’ individuals.
Aerial view of Boat Asia
Bloomberg recently reported that, according to the 2012 World Wealth Report published by RBC and Capgemini, the number of individuals in Asia-Pacific with investable assets of $1 million to $5 million climbed 1.9 percent to 3.08 million individuals in 2011.
Leading the charge of Asia’s new super-wealthy, the so-called ‘ultra-high net worth’ individuals (defined as having assets over US$20 million), is the Peoples Republic of China. Now no longer a country of nouveau riche parvenus but a fully paid up member of the global millionaire’s elite club, China is currently enjoying a renaissance on the world economic stage. In what is surely an indication of things to come, less than one year ago, Shandong Heavy Industry Group-Weichai Group even purchased iconic Italian yacht builder Ferretti, displaying a combination of both spending power and good taste!
Prestigious Boat Asia to host Asia's new breed of 'ultra-high net worth' individuals
Singapore, as the centre of Asia’s wealth management industry, is also fast becoming a hub for luxury yachting. This ‘Monaco of the East’ is well served by both privileged banking and the luxury products industry. In Singapore, Boat Asia remains the key focal point for the ‘ultra-high net worth’ to acquire the necessary on-water accoutrements for their luxxe lifestyle, because you simply haven’t ‘made it’ until you’ve acquired your very first yacht!
For 20 years, Boat Asia has been catering to Asia’s well-heeled when they look to head out to the idyllic beaches on remote islands. With its proven long track record and discretion in dealing with discerning ‘ultra-high net worth’ individuals, this is why private banks and luxury brands have consistently been key supporters of Boat Asia.
Boat Asia - Marina Keppel Bay Venue
For the 21st edition of Boat Asia from 18-21st April 2013, Boat Asia will host more ‘ultra-high net worth’ Individuals from China and Southeast Asia through its exclusive hosted VIP Program, in partnership with the Bank of Singapore. This is where the serious money from China and Southeast Asia will be making their play for their new floating toys come April 2013, fully supported by the boat show’s Official Card, Mastercard.
These Asian high rollers will be feted upon by the region’s luxury yachting community at Boat Asia’s cocktail event. In addition, there will be a fun golf tournament, hosted shopping at selected luxury brands and even test drives in the McLaren supercar. BA 2013 is expected to present a wide selection of yachts ranging from tenders to 50m luxury superyachts.
Boat Asia 2013 to showcase superyachts of up to 50m in LOA
Boat Asia 2013 kicks into even higher gear with Presenting Sponsor McLaren and Official Car Land Rover. Boat Asia 2013’s elite visitors travel in style on both land and sea.
Boat Asia 2013 looks set to consolidate its standing as the region’s most prestigious on-water show.
