Southern Spars has presented their brand-new website. With an emphasis on quality information, imagery and interactive elements, the new website gives to existing and prospective customers and suppliers considerably more details about the Southern Spars’ global operation than the previous version of the site.
Southern Spars’ director Mark Hauser says he’s delighted that the in-house marketing team has delivered such a good result. “With eye-catching images of some of Southern Spars most recent projects, the new, more visual home page provides online visitors with access to a wide range of information with just one or two clicks of their mouse,” says Hauser. “Initial feedback indicates we’re on the mark with improved usability of the site providing quick access to details of the company’s major products, technologies, services and news.”
The Southern Spars website also features race and regatta results – including a timeline of victories of yachts carrying Southern Spars mast and rigging packages, details of the company operating facilities, profiles of team members, newsletters and a regularly updated portfolio of current and completed projects. Links to the company’s social media activities, downloads of recent newsletters and technical details of the company’s proven manufacturing and R&D processes make for interesting reading, all accessed through easy-to-use drop-town menus or the comprehensive search facility.
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