Jester Communications (Jestercom), a maritime industry web-based marketing solutions company won the 2011 Neptune Award Marketing Innovation category for its Global iPad Dealer Application (App) for yachtbuilders.
Marine Marketers of America (MMA) presented Jestercom the award during the association’s co-produced luncheon with Boating Writers International held earlier today in the Grandview room of the Bahia Mar Resort during the Fort Lauderdale International Boat Show.
The iPad app includes a suite of sales tools and information, incorporating brochures, spec sheets, sea trial reports, videos, virtual tours, dealer information, equipment lists, upgrade options, press releases and articles, a virtual boat configurator, competitive analyses and links to learning resources.
“This award is a great honor and a strong validation of our product,” said Jared Jester, founder and president of Jestercom. “The iPad app serves as a virtual extension of the dealer’s sales team by turning a popular mobile device into a selling tool, enabling prospects to view featured models and company information right on the dealership showroom floor or while walking around a trade show.”