The superyacht search engine of Yachting Pages is celebrating its first anniversary this year. The best birthday present represents a 64% visitor increase.
In March 2013 the re-mastered website launched. With gorgeous graphics, cutting-edge search functionality and thousands of superyacht and marine listings, it’s become easier than ever to search, refine and find suppliers and services in the superyacht sector – and the visitor numbers clearly reflect this.
Michelle Williams, digital marketing executive at Yachting Pages, said, “At French boat shows last year we surveyed the captains and crew of hundreds of superyachts about our dynamic new website. With its clean look and abundance of superyacht-specific businesses, 94% of crew said they would use Yachtingpages.com this year – and 98% of these same people already had our print directory on board.”
Here are some impressive year-on-year figures, comparing 2011 with 2012:
• 56% increase in page views
• 57% increase in unique visitors
• 64% increase in returning visitors
• 54% increase in new visitors to the site
• Online showcases increase company profile views by 1200%+ (compared to free listings)
• Online showcases increase click-throughs to company websites by 450%+ (compared to free listings)
As the statistics prove, more and more captains and crew are turning to the website of Yachting Pages to compliment their research and find marine services and suppliers. Plus more businesses are opting for showcase listings to promote their company.
Showcases allow businesses to market themselves fully and effectively. They include contact details, imagery, detailed company information, maps and keywords, and are fully search-engine optimised (SEO) to help them be found in Google searches.
Marketing manager, Julia Budniak, said, “Our detailed and efficient site has undisputedly become one of the industry’s largest and most trusted online resources. Our Alexa Traffic Ranking is higher than that of many respected industry peers.
“Our increased targeted marketing and social media efforts are encouraging more businesses than ever to list their superyacht supplies and services on our site. We are thrilled to be helping everyone from one-man bands to major international players reach the right people with the right products.”
Deadlines for the 2013 editions of Yachting Pages’ print directories have now passed. Advertising online is therefore a great year-round way to reach decision-making captains, crew and ultra-high net worth individuals needing superyacht services.