New strategy announced by Sunseeker Germany

Sunseeker Germany is excited to announce that, with effect from 1st June 2014, ...

New strategy announced by Sunseeker Germany

April 14, 2014

Written by Zuzana Bednarova

Sunseeker Germany is excited to announce that, with effect from 1st June 2014, the company will set a new course. “Closer to the customer – with proven competence“ is the principle of the future strategy, which implies pooling the expertise and focus on the key markets that comprise Mallorca, the German Baltic Sea, as well as Croatia.

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This reorientation has led to the decision to close the administrative headquarters in Hamburg, resulting in structural and organisational adjustments within the Sunseeker Germany Group. As a consequence, the head office in Hamburg will be relocated to Neustadt/Holstein and Port Adriano (Mallorca).

With the symbolic ground-breaking ceremony in Port Adriano earlier this year, the strategic realignment was officially put into action. Currently, the office is being refurbished to meet the forthcoming growth in personnel and operations. With the renovation work, scheduled to be finished in June 2014, the new building will provide an additional office space of 500 square meters. To effectively face the growing demand in the Baltic Sea region, the offices in Neustadt/Holstein will be expanded as well to meet new requirements. All sales and service offices in Croatia remain unchanged.

With this new course, Sunseeker Germany will focus and strengthen their business activities where customers and interest need to be supported – that is in the marinas. The new philosophy will offer many of advantages, including closer customer proximity, more flexibility, a continuous improvement of quality standards and an increase in competitiveness.

Sunseeker customers will benefit the most from the new strategy!

The familiar Sunseeker Germany sales team will of course continue to personally assist all customers with the same excellent service quality – whether in Mallorca, Neustadt or at the Adriatic coast.

As the most established trade partner of the Sunseeker yard, with over 40 years of experience, it is Sunseeker Germany’s ultimate goal to provide the best individual advice and an outstanding, competent all-round service.

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