Performance, innovation on board and “Made in Italy” design behind the new international success of Pershing, brand of the Ferretti Group
Hurun Report, an important Chinese finance and lifestyle magazine, has awarded the Pershing 92’, the latest design of the Pershing fleet, a Ferretti Group brand among the world’s leading manufacturers of high performance open motor yachts from 15 to 35 metres, as one of the “Best of the Best 2011 Awards”. Since 2005 it has awarded prizes for excellence and the most representative international brands based on an annual survey involving more than 400 Chinese millionaires.
Pershing 92’, which is at the top of the New Arrival Award, dedicated to the new brands launched in China last year, has been awarded another important prize which highlights the stylistic features of this vessel, among the avant-garde of boats 80 to 100 feet.
Created by the Designer Fulvio De Simoni, in collaboration with Norberto Ferretti, and the support of the AYT (Advanced Yacht Technology) and the Centro Stile of the Ferretti Group, Pershing 92’ – a maxi yacht of almost 28 metres with 4 cabins – is characterised by a slim and aggressive external profile, as well as extraordinary performance. The absolute novelty is the choice of the hull colour: white pearl, a distinctive feature of the new Pershing Range, that always anticipates the aesthetic canons and establishes trends of international sailing. The use of the highest quality materials is essential but this exclusivity goes beyond this and is aimed at performance and on board living. For this reason, to allow the owner to sail comfortably and to have the same luxury on board that he has at home, the interior elegance has been entrusted to two historical Made in Italy brands: Poltrona Frau and Ernestomeda.
Nada Serafini, Brand Manager of Pershing is very satisfied: “The success in China confirms the important role of Pershing in the world sailing panorama, highlighting its international vocation. This award, among many received from foreign markets, makes us prouder because it recognizes our continuous research towards innovation and the prestige of the Pershing brand”.
A slender profile, large dimensions and the study of space: these are the characteristics which render Pershing 92’ a reference point ready to revolutionise the concept of life on board