One of the top luxury motor yacht builders, Fairline Boats, has recently appointed Camilla Lallyett as their Marketing and Communications Executive. Camilla will become part of the marketing team and will be responsible for the development and management of all external and internal marketing communications, and for the co-ordination of boat shows and events, as well as press relations and digital media, working alongside Fairline’s appointed agencies.
Fairline Squadron 78 luxury charter yacht XKE
Camilla brings with her a wealth of PR and marketing experience, as well as a first-class degree in Marketing and Public Relations. She has worked for Fairline Boats in a freelance capacity for the past three years to assist with the management of shows and media relations activity. Prior to this role, Camilla worked as an event manager for a number of global brands including Virgin, Nissan and Microsoft, as well as a PR Account Executive for agencies in London and Edinburgh.
Camilla is fluent in Spanish and conversational French and this, coupled with her experience in all aspects of PR and marketing, has her well equipped to assist with the delivery of the marketing strategy for Fairline Boats.
Camilla comments: “I am very excited to officially join the Fairline team. I have been working for Fairline Boats for the past three years to assist with its international boat shows and am looking forward to expanding my role and working across all elements of the PR and marketing activity. I am also looking forward to playing a part in the launch of two new models this autumn, the Targa 62 GRAN TURISMO and Squadron 60.”
Oliver Winbolt, Head of Marketing at Fairline Boats, said: “We are delighted to welcome Camilla to the team. Her experience of the Fairline brand and from her past roles in PR and marketing will be a great asset to us. We are looking forward to growing the brand and sales across the globe with Camilla’s support.”
Below is a selection of the beautiful charter yachts by Fairline Boats.
