New revenue streams are an opportunity for marinas if they adapt to changing market demands and emerging technologies. A range of revenue generating case studies will be discussed at Marinas 2011, being held in Melbourne 20 – 22 June. The plenary session on new revenue streams is being moderated by Mick Bettesworth, one of a number of internationally respected speakers at Marinas 2011. Bettesworth is the Chief Commercial Officer of MDL Marinas Group. MDL is the largest private marina operator in Europe with 21 sites. He is also the first European Certified Marina Manager (CMM).
Mick Bettesworth CMM, Chairman GMI
Bettesworth will moderate the session with four other leading CMM’s. One of the panelists is Clemens Overdijk, Regional Manager Sydney Marinas with the d’Albora Marinas group. Overdijk will present case studies looking at boat clubs and restaurants. Research to be released at Marinas 2011 indicates that while only 40% of marinas provide a restaurant/food and beverage service this service ranks second highest on a list of 23 marina sales and revenue sources.
Another presenter in the session is Darrell Barnett from the award winning Soldiers Point Marina at Port Stephens. Barnett will outline two experiences: one on the challenges of generating income from an investment in solar power. The second is the marinas development of an off-site undercover boat storage facility with back to base security.
Debbie Burns is the Marina Manager at Ocean Village Marina in the UK. She is also the Chair of the UK and Europe Certified Marina Managers Group. She will provide a case study on loyalty programs as a new revenue stream.
Marinas 2011 Committee Chairman Mike Harvey from Runaway Bay Marina in Queensland believes the session will provide the opportunity for session delegates to take back to their marinas practical income generating ideas. “While all the ideas presented and discussed will not suit every marina, the session will be expertly chaired by Mick Bettesworth who will ensure a free flowing exchange of thoughts and opportunities from all delegates linked to the changing needs of marina users”.
Colin Bransgrove, executive director of the Marina Industries Association of Australia (MIAA).
