New Head of Operations for Azimut Yachts

With the market still weak and the competition steep, the well known Italian ...

New Head of Operations for Azimut Yachts

May 07, 2014

Written by Zuzana Bednarova

With the market still weak and the competition steep, the well known Italian luxury yacht builder, Azimut Yachts, bolsters its position with new organisational strategies, developed to simplify and speed up decision making processes. Specifically, the technical and production areas have been placed under the responsibility of Alberto Morelli, appointed as Azimut Yachts Chief Manufacturing and Operations Officer.

Alberto Morelli

Alberto Morelli

Morelli will be responsible for the technical, production, purchasing, and quality control areas; he will report directly to Ferruccio Luppi, CEO of Azimut Yachts and Azimut|Benetti Group.

Alberto Morelli will oversee the technical, production, and purchasing departments directors, Alessandro Rossi, Stefano Simonetti (who will head the Avigliana facility), and Francesco Nannetti, respectively.

In addition, the production facilities in Fano, Savona, Viareggio, and Brazil have been placed under single management and coordination and entrusted to Paolo Sterza. Sterza will apply his industry and company experience to running the non-central production facilities throughout Italy and internationally, sites that are thriving thanks to Azimut Yachts strategies.

Alberto Morelli is an engineer with extensive experience in international automotive companies. He has held important manufacturing positions in Italy and abroad. He has also participated in the “World Class Manufacturing” programmes, standard setters for excellence in industrial management worldwide.

Below is a gallery for the lovely charter yachts built by Azimut Yachts.

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