To be hosted by the glamorous Mediterranean yacht charter destination – Genoa, the Genoa Boat Show, representing the biggest nautical trade show in Italy, is set to open its doors in just three months, running from October 1 to 6, 2014. This year’s event will introduce some major new features, including the ‘Super Made in Italy’ – an exclusive area dedicated to superyachts.
Rendering of the 'Super Made in Italy' area dedicated to superyachts
“The Genoa Boat Show,” said the Boat Show Manager Alessandro Campagna, “is an important vehicle for promoting and raising awareness on Italian excellence in the nautical and tourist fields, ever marked by quality and tradition, with an increasingly international audience. Our industry has all the credentials to become a driver of Italian economic development and production, on a par with fashion, design, food and wine, jewellery, art and architecture.”
“The Italian nautical industry” continued Mr Campagna “is undergoing extensive reorganisation so as to rapidly regain its position as world leader. With this in mind, the Show has already started introducing some major new features, such as the Super Made in Italy brand. This area, dedicated exclusively to superyachts, finds its natural setting where the “big boats” are traditionally displayed, along the outside Marina Grande 1 wharf”.
Rendering of Super Made in Italy
The aim of Super Made in Italy is bring together the best Italian yachts measuring over 24 metres in length. According to the International Global Order Book drawn up by ShowBoats, Italy maintains its record in terms of the construction of mega yachts, with 40% of worldwide orders and 274 projects under construction, compared to 71 in Great Britain, 70 in Turkey, 65 in Holland and 63 in the USA. Given the strong internationalization being experienced by the 2014 Show, Super Made in Italy will serve as a natural amplifier of the excellence of our shipbuilding industry.
