Taken place at the St.Regis Hotel and Yalong Bay Yacht Club in Sanya, China, from November 24 to 26, the 3-day event “Ferretti Yachts and Custom Line Privilege Days” was a resounding success. The event represented the first big brand experience activity held in Asia by the Ferretti Group. More than 120 Ferretti Group boat owners, prospects as well as journalists of media attended, witnessing the launching ceremony of the largest Ferretti vessel in China Sea, the Custom Line 112’ Next motor yacht “Niu Ling”. In addition, other 4 Ferretti yachts of Ferretti Group were showcased for the first time in Sanya.
Dream Fleet of Ferretti yachts, navigating the premium life style
In the afternoon of 24th November, Ferretti and Speedo Marine team navigated the Custom Line 112’ superyacht “Niu Ling” and other 4 Ferretti Yachts, from Serenity Marina to Yalong Bay Yacht Club; the 5 yachts changed into different formation on their way to let the owners experience the joy of yacht life, and also opened the prologue of the whole event.
The special partner of this event, Bentley China, organized a test drive during the event, letting the guests experience the driving spirit by passing through the trees of Sanya and enjoying the scenic island.
In the evening, under the moonlight, an Italian style gala dinner was held on the lawn of Yalong Bay Yacht Club, the natural environment and first class service provided a very privilege and private space. 80 Ferretti Yachts and Custom Line owners and guests were sharing the joy of gathering together, tasting the fine wine sponsored by ASC and Italian cuisine, appreciating the incredible water bowl dance, when the gala dinner reached the highest atmosphere.
On 25th November, boat owners and VIPs went onboard the Custom Line 112’ luxury yacht “Niu Ling”, experiencing the luxury and comfort of the superyacht. The destination was the owner’s 5 star coastal real estate project which is located in Dusit Thani at Niu Ling Bay. The guests visited the President suite and its amazing swimming platform, and overlooked the elegant Custom Line 112’ “Niu Ling” yacht navigating on the sea. They also visited the sea view platform “Divine Ox” and the private villas.
Custom Line 112’ Next “Niu Ling” cruising to Dusit Thani
The biggest highlight of this event was the cruising of Custom Line 112’ Next superyacht “Niu Ling” towards her home in Sanya. The Ferretti Group Italy was established in 1968, and is one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line. Among them, Custom Line was established in 1996, a specialized brand personalized for HNWI worldwide, by producing luxury fiber-glass maxi-yacht ranging from 26-38m.
The CL112’ Next superyacht “Niu Ling” is the biggest luxury semi-customized yacht ever delivered to China by Ferretti Group. On November 26, 2011, Custom Line signed a sales contract with Dusit Thani real estate project in Sanya. Over 200 Custom Line employees worked hardly on this boat through 600 days.
And finally, there was the launching in Sanya on the same date of 2012, which was just a coincidence. The boat as called Niu Ling would be part of the Dusit Thani project, providing a perfect platform for HNWI or sea lovers who are eager to experience the natural scenery in Hainan and sea culture.
Senior Ferretti Group team settled in HK
During the Privilege Days China, the Ferretti Group also announced another important news, that is to say the establishment of Ferretti Group Asia Pacific Ltd.
Alessandro Tirelli, the Sales Manager of the new company says: “The establishment of the new company will boost the development of Ferretti Group in Asia Pacific region, mainly in China. As the growing maturity of China yachting market, clients are getting more and more conscious about the different positioning of different brands and cultures that requires the yacht brands to serve them more closely and more efficiently”.
Ferretti Group will send about 10 senior professionals from Italy to HK office, helping clients from selecting most suitable yachts to after sales services, to best support both our dealers and clients. The first Ferretti Yachts and Custom Line Privilege Days in China enhanced the relationship between Ferretti clients and the company. Ferretti Group feels that although the economy is getting slower down this year in China, the knowledge of yachting and requirements on high yachting life quality are growing at the same time.
James Li, the general manager of Speedo Marine Ltd, the distributor of Ferretti Yachts and Custom Line in China says with confidence that, there is greater potential among HNWIs in China coastal cities for customized yachts. Speedo Marine would continue supporting Ferretti Group in China, to bring the on-board sea life style of grace, low profile and privilege to more Chinese consumers.
Below is a gallery for the graceful charter yachts built by Ferretti.