The new website recently launched by Ferretti Group dealer, Ventura UK, has received an international award. Against 88 other entries, Ventura’s website won ‘Best in Class’ in the ‘Lifestyle’ category of the Interactive Media Awards, organised by the Interactive Media Council.
With an innovative look, unlike anything else currently in the yachting and boating sector, the ground-breaking site sets a new benchmark for web design in the yachting industry.
Ventura is the official UK dealer for all the brands in the Ferretti Group portfolio: Ferretti Yachts, Ferretti Custom Line, Ferretti Navetta, Pershing, Riva, Mochi Craft, Itama, Bertram and CRN. The new website has comprehensive information and image libraries of all 47 of the current models in the production yacht brands, plus details and an extensive gallery of images of the fully custom yachts from CRN.
The boats featured on the website range in price from around £400,000 to over £30m, so the target audience is wealthy and their time is precious. Everything about the site therefore had to be very quick and easy to access. With that in mind Ventura’s marketing agency Creative Partners, who designed the site, took a particularly innovative approach to the presentation of the boats, using a highly pictorial front end
that is extremely quick to browse, supported by in-depth descriptions and technical data on each boat which are accessible with no more than two clicks. There is also a ‘quick search’ facility to navigate instantly to details of a specific new boat or preowned model for sale.
Outlining the strategy for the site, Michael Newton-Woof, head of Ventura UK, said: “We wanted a completely fresh look, something unlike anything else currently in the yachting and boating sector. Our agency, Creative Partners, has achieved that exceptionally well. The design is totally original and looks simply fantastic. The strikingly visual approach succeeds superbly in showing off the boats to their very best advantage. Usability was also a top priority, and I’m very pleased with how extremely easy it is to find whichever brand or boat you are interested in. For each boat there is a full set of images and all the essential information. From there it’s just one click to either enquire about availability of a new boat or to check out pre-owned examples in our brokerage listings.”
The site is a ‘responsive’ design, which means it adapts for viewing on the full array of devices in popular use, from desktop and laptop computers to tablets and smart phones. As Michael Newton-Woof explains: “It’s become apparent in our business that digital channels are central to our marketing communications, so it’s vital that we keep up to date. The stats from e-shots that we’ve sent out to our customer database show that over 90% are opened on an iPhone. So it’s essential that we take that into account in everything we do digitally, hence the responsive design of the site”.