SINGAPORE: On the back of a burgeoning economy and influx of high net worth individuals into the region, Boat Asia 2011 ended its 19th edition on a high note. In line with its reputation as a show with the record number of boat sales and quality buyers, Horizon, La Marca, Bayliner and Lagoon saw themselves taking orders for more than ten boats worth over $30 million over the four-day period.
Marina at Keppel Bay - Nestled on Singapore's private island
Annie Lin, Managing Director, Horizon Yachts said, “Boat Asia 2011 was a great success for us. The biggest yacht on display at Boat Asia this year, the Horizon EP105, was bought by a Chinese client on the third day. Over the years, Boat Asia has successfully incorporated interesting lifestyle elements to go beyond being just a boat show for everyone. We will definitely be back next year with bigger boats.”
“I have witnessed the growth of Boat Asia over these years, and along with it, the emergence of a new market of people who have come to show interest in the boating lifestyle. We are seeing newer buyers of extreme quality and have Boat Asia to thank for playing a key role in creating a conducive environment for first-time boaters,” added Goh Kong Wee, Sales Director, Marina Bahari Raya.
Mr Gordon Hui, Managing Director, Sunseeker Asia, reiterated, “Boat Asia has been fantastic! The show is getting bigger and better every year.”
More than 10,000 quality visitors thronged the showgrounds during the four-day event. The superyacht segment also wowed visitors who managed to get up-close and personal with regal giants like the sleek Pershing 80, majestic Majesty 88, stylish Horizon E90 and luxurious Horizon EP105. Visitors to the show were also privy to an array of breath-taking yachts making their debut at the show, including the sporty Grady White Express 360, the sexy Azimut 38 and the innovative ZAR 97 Skydeck.
Boat Asia - The Marina at Keppel Bay Singapore
Upping the lifestyle ante, prestige brands including Nautica, Panasonic, Rubicon, Vertu and Xtra featured their top-end ranges along with exclusive lingerie and swimwear brand La Perla, which held a sensual on-water fashion show for their Brazilian inspired Spring/Summer 2011 swimwear collection. Speed demons also went wild over the Can-Am superbikes, and grabbed the opportunity to test drive the all-new Audi A7, a five-door coupe with the graceful look of a benchmark luxury sedan.
Mr. Herman Ho, Managing Director of TMX Show Productions Pte Ltd said “Though our visitor numbers remain similar to last year’s, we are definitely seeing an improvement in the quality of visitors from around the region. Boat Asia has established itself as the platform in Asia for leisure marine exhibitors to do business in the region and is recognized by sponsors, partners and exhibitors as a show through which to access discerning and qualified visitors. Industry players called it ‘the Boat Show with a difference’.”
The sponsors and partners for Boat Asia 2011 included Audi, DBS, Fullerton Bay Hotel, Mumm Champagne, La Perla, Harry’s, Nautica, Panasonic, Raffles Marina, RSYC, Vertu and Xtra.
Boat Asia
About TMX Show Productions Pte Ltd
TMX Show Productions Pte Ltd (TMX) acquired Suntec Integrated Media (SIM) in November 2007. TMX focuses on conceptualising and managing specialised sports and lifestyle events for (targeted) industries and market segments. Boat Asia (conferred the Best Boat Show in Asia by the prestigious Christofle Asia Boating Awards 2007) is Asia’s leading leisure boat and luxury lifestyle event.
About Marina at Keppel Bay
Nestled on Singapore’s only private island is Marina at Keppel Bay, the centrepiece of the premier waterfront precinct, Keppel Bay.
The Marina complements the waterfront lifestyle offering at Keppel Bay with the luxurious homes – Caribbean at Keppel Bay and Reflections at Keppel Bay, a private marina playground and host of other waterfront amenities and facilities, including Singapore’s first Royal Yachting Association (RYA)-accredited Keppel Bay Sailing Academy and luxury yacht charter privileges to homeowners.
It is the first marina in Singapore to be fully designed and built by international experts, Bellingham Marine. When fully completed, Marina at Keppel Bay will feature state-of-the-art concrete berths for 168 yachts, including mega yachts.
Marina at Keppel Bay was recently named Best Asian Marina of the Year at the Asia Boating Awards 2010. Marina at Keppel Bay is also the first marina in Asia to be awarded the 5 Gold Anchors rating from the Marina Industries Association of Australia (MIAA) for excellence in services and facilities.
With premium berthing facilities, fine restaurants and beautifully landscaped grounds on a five-hectare island, Marina at Keppel Bay is recognised as one of Asia’s top marina and lifestyle destinations.
