Boat Asia 2010 at Marina at Keppel Bay, Singapore

The resurgence in luxury lifestyle was clearly evident as the third ...

Boat Asia 2010 at Marina at Keppel Bay, Singapore

April 23, 2010

Written by Mike Smith

The resurgence in luxury lifestyle was clearly evident as the third installment of Boat Asia sailed to a successful close at Marina at Keppel Bay yesterday.

Achieving a record number of boat sales, dealers from Fairline, Horizon, Integrity, La Marca, Grandbanks, Rinker, Riviera and Swan saw themselves taking orders for more than 10 boats worth over $20 million and gathering over $30 million of sales interest. Despite scorching afternoons and overcast evenings, the event attracted over 10,000 visitors over the duration of the four-day event. Boat Asia 2010 saw a huge upsurge of potential boat buyers amongst boating enthusiasts and lifestyle aficionados throng the four day event.  Featuring more than 130 exhibitors from the high-end property, boating, marine equipment and luxury lifestyle sectors, visitors were delighted with the wide array of exciting showcases both on-land and on-water.

This year’s show saw the unveiling of several yachting masterpieces including the sporty Sunsail 384, elegant Oyster 56 and luxurious Fairline 48. Asia’s first production solar boat, the Horizon SunCat 23 also made its Asian debut. Visitors also enjoyed the once-in-a-lifetime opportunity to get up close and personal with three magnificent Memory, Vega, Cariad and Serendipity.

Ms. Annie Lin, Director, Horizon Yachts said, “As a repeat exhibitor I have witnessed Boat Asia grow from strength to strength over the past three years and I am confident that we have garnered many strong leads. Boat Asia is definitely the show to exhibit in if you are looking to grow your brand within Asia and the region.”

Keeping in line with the luxury lifestyle theme, Boat Asia 2010 saw the first-ever Lifestyle Gallery which hosted top names in luxury lifestyle including Davidoff, Gaggenau, Grey Goose, Leica, Metakaos, Movenpick, Nespresso, Royal Selangor and Sony. Aside from Gaggenau’s revolutionary floating kitchen, both Xtra and Franck Muller also showcased their Marseille and Mariner Collections respectively, while La Perla delighted visitors with its highly anticipated fashion show featuring the exquisite Beachwear Collection S/S 2010. Car enthusiasts also took the opportunity to test drive seven Audi Quattro models and view three new engine variants – the TTRS 2.5 TFSI Quattro manual, Q7 3.0 TDI Quattro tiptronic and A6 2.8 FSI Quattro tiptronic.

Attended by dignitaries, members of the boating industry, sponsors and invited guests, Boat Asia’s Charity Gala, held at Amara Sanctuary Resort on 15 April, raised $122,000 for The Straits Times School Pocket and the newly set-up The Business Times Budding Artists Fund. A portion of sales from the Lifestyle Gallery was also donated to these designated charities.

Said Herman Ho, Managing Director, TMX Show Productions, “I am very pleased with the support we have garnered from visitors, exhibitors and sponsors. Boat Asia’s success proves the growing popularity of boating within the region and based on the positive response garnered this year, coupled with the improving economic sentiment, we are confident Boat Asia 2011 will be an even more spectacular show.”

Marina at Keppel Bay

Nestled on Singapore’s only private island is Marina at Keppel Bay, the centrepiece of the premier waterfront precinct, Keppel Bay.

The Marina complements the waterfront lifestyle offering at Keppel Bay with the luxurious homes – Caribbean at Keppel Bay and Reflections at Keppel Bay, a private marina playground and host of other waterfront amenities and facilities, including Singapore’s first Royal Yachting Association (RYA)-accredited Keppel Bay Sailing Academy and luxury yacht charter privileges to homeowners.

It is the first marina in Singapore to be fully designed and built by international experts, Bellingham Marine. When fully completed, Marina at Keppel Bay will feature state-of-the-art concrete berths for 166 yachts, including mega yachts.

With premium berthing facilities, fine restaurants and beautifully landscaped grounds on a five-hectare island, Marina at Keppel Bay is poised to be one of Asia’s top marina and lifestyle destinations.

Keppel unveils spectacular seafront homes in architect Daniel Libeskind’s first Asian residential show piece

Reflections at Keppel Bay presents the new face to world-class waterfront living with its stunning architecture by master architect Daniel Libeskind.

A symphony of six glass towers and 11 villa apartment blocks will house 1,129 luxury homes along a 750-m shoreline, all of which enjoy unparalleled views of the waterfront, golf course and lush surrounds. The towers are of 24-storey to 41-storey heights while the villa blocks range from six-storeys to eight-storeys.

Combining heroic forms and classical elegance, the towers rise spontaneously as ‘beacons of light’ at the gateway of Singapore’s southern waterfront hub comprising Keppel Bay, Harbourfront and Sentosa.

If you are interstd in a luxury yacht charter vacation in an Asian location, please contact CharterWorld.

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