The Azimut-Benetti Group has taken another step in the organisational restructuring of its commercial and manufacturing operations, as part of the plan launched one year ago with the creation of the three business lines, Yachts, Megayachts and Yachtique, with a new merging of activity.
As of 1st of December, the Atlantis brand will be integrated more closely into the Yachts business line, relying fully on the sales structure and service network already in place. The Yachts business line, grouping together all planning boats up to 30 metres, will continue to be led by Paolo Casani, who will thus take on direct responsibility for the Atlantis brand in addition to the role of CEO of Azimut Yachts.
Mr Casani takes the place of Luca Sburlati, who has left Azimut Benetti Group after four years with the company as head of HR and a brief stint alongside him on the Atlantis brand.
Azimut-Benetti is the leading and most prestigious builder of mega yachts in the world. Operating in 68 countries worldwide through a network of 138 sales offices, the Group includes the prestigious brands Azimut Yachts, Azimut Grande, Benetti, and Atlantis, with each one catering to a distinct segment of the yacht market. The Group also includes Yachtique, the service division exclusively dedicated to boat owners.