The glamour of The White Lotus is heading to the French Riviera. With Season 4 reportedly set to film in and around St Tropez this summer, the iconic Mediterranean playground is once again in the global spotlight. For discerning travellers and yacht charter guests, it presents the perfect opportunity to experience the same intoxicating blend of luxury, intrigue and sun-drenched indulgence that has defined the hit HBO series.
St Tropez in the heart of the Cote d’Azur
Following the success of previous seasons set in Hawaii, Sicily and Thailand, The White Lotus has become synonymous with breathtaking locations, lavish resorts and the kind of opulent escapism that yacht charters deliver effortlessly. Now, as cameras turn to the Côte d’Azur, St Tropez is poised to become the next must-visit destination for those seeking the ultimate luxury escape.
A Riviera Icon Reimagined
St Tropez has long been the crown jewel of the French Riviera. Once a quiet fishing village, it rose to international fame in the 1950s when Brigitte Bardot and the European jet set transformed it into a glamorous playground for the rich and famous.
Today, the town remains the epicentre of Riviera chic. From the pastel-lined harbour filled with gleaming superyachts to the legendary beach clubs of Pampelonne, St Tropez embodies the effortless glamour that perfectly mirrors the world portrayed in The White Lotus.
For yacht charter guests, arriving by sea is the quintessential way to experience the destination. As your yacht glides into the Vieux Port, surrounded by some of the world’s most spectacular superyachts, you are immediately immersed in the same atmosphere of exclusivity and luxury that defines the series.
Night life in St Tropez
Live the White Lotus Lifestyle
A luxury yacht charter offers the ultimate way to explore St Tropez and the surrounding Riviera at your own pace. Spend sun-drenched days anchored off Pampelonne Beach, where iconic beach clubs such as Club 55, Nikki Beach and Bagatelle set the stage for glamorous lunches, champagne afternoons and lively summer parties.
In the evening, step ashore to wander the cobbled streets of La Ponche, the old town where bougainvillea spills over honey-coloured buildings and waterfront restaurants serve freshly caught seafood beneath the Mediterranean sunset.
For those seeking the kind of exclusive experiences that feel straight out of The White Lotus, the Riviera offers endless possibilities. Enjoy private wine tastings in the vineyards of Provence, helicopter transfers to Monaco for an evening at the casino, or sunset cruises along the glittering coastline towards Cannes and Antibes.
Port Grimaud – a short cruise from St Tropez
The Perfect Backdrop for a Luxury Escape
Part of the magic of The White Lotus lies in the way its destinations become characters in their own right. With its turquoise waters, glamorous nightlife and timeless Mediterranean beauty, St Tropez promises to deliver the same visual drama.
Chartering a yacht here allows guests to access secluded coves, hidden beaches and picturesque coastal villages that remain far from the crowds. Drop anchor in the crystal-clear waters of Cap Taillat, cruise the red cliffs of the Esterel mountains, or spend the day exploring the artistic charm of nearby Saint-Paul-de-Vence.
Old port of St Tropez
Experience the Riviera Before the World Arrives
With filming expected to begin this summer, St Tropez is set to experience a surge of global attention as fans of the series follow the story to its newest location. For charter guests, this creates a rare opportunity to visit the destination at the height of its glamour. A yacht charter places you at the centre of the action — close enough to soak up the atmosphere while enjoying the privacy, freedom and five-star service that only a superyacht can provide. Whether you are inspired by the cinematic landscapes of The White Lotus or simply seeking the ultimate Mediterranean escape, St Tropez offers an experience where luxury, beauty and intrigue meet on the sparkling waters of the French Riviera.
This summer, step aboard and discover the destination before the next chapter of The White Lotus unfolds.
