Today, November 28, 2014, saw the prominent UK luxury yacht builder, Sunseeker International, announce the appointment of Phil Popham as Chief Executive Officer. Phil will join the company on January 1, 2015.

Philip Popham

Phil joins Sunseeker from Jaguar Land Rover where he has had a long and successful career over the last 25 years contributing to a major UK-based automotive success story.  He has worked most of his career at Jaguar Land Rover, latterly as Group Marketing Director but he has also held the positions of Group Sales Director, Managing Director of Land Rover, as well as working in North America and South Africa for the company. During his time at the company he presided over a period of rapid growth and success for these iconic brands.

Robert Braithwaite CBE, Founder & Acting President of Sunseeker International stated: “Phil’s expertise and wide-ranging experience in iconic brands, manufacturing and international markets made him the perfect choice to continue developing world-class, innovative and dynamic yachts. We are very pleased to welcome him to the team as we develop the next generation of models and continue to strengthen the iconic Sunseeker brand around the world.”

In response, Phil commented: “I am delighted to be joining Sunseeker, a famous British luxury brand that I have always admired. It is an incredibly exciting opportunity to lead a company that produces the world’s best luxury performance motor yachts. Tremendous opportunities exist to grow this industry leading, world-renowned brand and I look forward to working with the Sunseeker team to do exactly that.”