2012 Hainan Rendez-Vous: What are China’s millionaires buzzing about?

Upscale marketers are all abuzz these days over China’s US dollar ...

2012 Hainan Rendez-Vous: What are China’s millionaires buzzing about?

January 16, 2012

Written by Zuzana Bednarova

Upscale marketers are all abuzz these days over China’s US dollar millionaires, currently numbered at one million and growing fast. When asking ´What are China´s millionaires buzzing about?´ The answer is: yachts and superyachts, naturally.

2012 Hainan Rendez-Vous

2012 Hainan Rendez-Vous

Not to mention business jets and priceless works of art. They’re chatting about high-end properties and vintage autos, upmarket brands and paradisiacal vacation resorts.

Most of all, they’re talking about where they’ll go next year to experience the best of all these things in the country’s most idyllic seaside setting — the Hainan Rendez-Vous 2012.

A large number of entertainment and social networking activities at the 2012 Hainan Rendez -Vouz

A large number of entertainment and social networking activities at the 2012 Hainan Rendez-Vouz

A single event comprising China‘s largest yacht show, a major corporate jet exhibit, a showcase of luxurious residential properties and displays of the world’s most exclusive consumer brands, the Hainan Rendez-Vous takes on an even greater scale for its third consecutive year next April 5-8 on the Riviera-like shores of Sanya.

Along with more superyachts and megayachts, expect to see at Hainan Rendez-Vous 2012 a significant increase in the number of entertainment and social networking activities, as well as an exciting, all-new exhibition on the future of mobility design created in partnership with the Born Designer show in Courchevel, France.

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