Next year’s CWM FX London Boat Show will host Sir Ben Ainslie and his Ben Ainslie Racing (BAR) team as one of the star attractions. The participation of Ben and the exciting British Challenger for the 35th America’s Cup will further reinforce the Show as an event ‘where adventure starts, pioneers meet & innovation shines’.
Jo Grindley, Head of Commercial, Marketing, Communications and Events for Ben Ainslie Racing comments: “Ben Ainslie Racing is very much looking forward to the CWM FX London Boat Show and sharing the news and progress on the team’s America’s Cup campaign.
“BAR has plenty of activities going on during the event; an interactive stand, which offers a real taste on what will be on offer at the Visitor Centre at our new HQ when it opens in Portsmouth in June 2015, the launch of our new team merchandise range and chase boat plus specialised talks from some of the sailors and designers. It’s a great opportunity to meet some of the team and find out more about our British Challenge.”
Joining the 400 boats on display at the Show will be BAR’s foiling Nacra used in training and the new Scorpion support chase boat. What’s more, the America’s Cup World Series team will be on hand with a display on the event in Portsmouth next summer. This will give Show visitors the opportunity to quiz the team about the best dates and vantage points to view the racing.
Murray Ellis, Managing Director of National Boat Shows says: “It’s great news to have Sir Ben Ainslie and his Ben Ainslie Racing team joining us at the 2015 CWM FX London Boat Show. Their support confirms the Show as an event which truly reflects the world-leading and dynamic UK marine industry.
“With so much attention surrounding the America’s Cup and excitement sweeping the nation, this is sure to be one of our top attractions. The BAR stand will capture the imagination of sailing enthusiasts and general visitors alike, showcasing the latest innovations from Britain’s bid to dominate the world of sailing.”
Taking place at ExCeL London from 9-18 January 2015, the prestigious CWM FX London Boat Show marks an exciting start to the New Year. Placing technology and innovation at its core, the Show will present new, eye-catching attractions that will truly enhance visitors’ experience.
Alongside showcasing leading British boat brands such as Sunseeker International, Fairline Boats, Princess Yachts, Cornish Crabbers and Broom; the latest in technology from Garmin, Raymarine and Ocean Safety, and playing host to a wealth of international stars such as Beneteau and Jeanneau, the Show will celebrate the diversity of the boating world.
With so much to see and do, visitors can listen to inspiring talks, see the latest cutting-edge products, explore world debut boats and meet their sailing heroes.