Sea-Things LLP Brief

Sea-Things LLP Luxury Yacht Charter & Superyacht News

New Nautical TV Collaboration presented in Palma de Mallorca

May 07, 2012

In order to provide their viewers and readers with enhanced news coverage, as well as promotional benefits, the MallorcaToday.TV, a new 24/7 internet television portal on the island of Mallorca, along with The Islander, the longest running monthly nautical magazine in the Western Mediterranean, have recently presented their strategic collaboration.

One of the best Spanish yacht charter destinations - Palma de Mallorca

One of the best Spanish yacht charter destinations - Palma de Mallorca

Mallorca Today.TV is the first Online English Television Channel dedicated to Mallorca, and it follows on from the successful launch of Nautical TV Europe (NTVE), which was inaugurated at the Monaco Yacht Show in 2010. Both channels are under the same ownership and technical management.

MallorcaToday.TV is true a multi faceted entertainment and news channel, which covers sports and entertainment, lifestyle issues, charity events and of course daily information for both locals, and millions of overseas tourists who visit Mallorca every year. Together with all the local news and views broadcasted in real time, and with output fully adapted for all viewing modes (PC, Mac, iPhone, iPad, tablets etc,) the new TV channel is already revolutionising the way people get their information on the island.

The Islander magazine was started in March 1997 as a local yachting newsletter aimed at the rapidly growing English speaking yachting community. Today the publication still fulfills that demand and has done so consistently with over 177 issues published so far. Since the beginning of this year The Islander has expanded its news coverage and distribution across the Western Mediterranean into mainland Spain, French Riviera, Sardinia and more recently to the Algarve in Portugal. These days 60% of the magazine´s readership and advertising base are derived from the superyacht market, (defined as yachts over 24 metres or 80ft in length.) The owners, managers and professional crew of this ever growing Med based fleet rely on it for regular nautical updates, plus technical and yachtsmen’s lifestyle information.

Commencing immediately The Islander will provide regular news bulletins covering yachting events, and developments in the leisure marine world for NTVE. They will also become the portal´s sales and marketing arm for the lucrative and cost effective promotional opportunities made possible by the rapidly expanding online TV media sector.

Peter Franklin, Managing Editor of The Islander said: “This development fits perfectly with our own media strategy, having launched our own nautical TV web portal last year (Sea-Things.TV) which has been very well received in yachting circles. Sea-Things.TV hosts a great number of nautical videos covering everything from ocean conservation through to sailing regattas, boat shows, maritime conferences, world races etc. Now we can add to this an embedded player on our channel showing the latest yachting news, which will be regularly broadcasted by ourselves via Mallorca Today.TV´s state of the art studio in Palma.”¨

For MallorcaToday.TV, CEO Jason Wilkinson commented: “This partnership was kind of meant to be, as The Islander have been very keen sponsors of Nautical TV Europe since it first started. Since then we have built a fully developed TV service that covers the whole spectrum of local society in all its facets, and the logical thing to do was to let The Islander take over the commercial running of NTVE as they are the acknowledged yachting media specialists.”

Jason concluded: “We will still be fully in control of our studio production facilities and technical management of both MT.TV and NTVE streams through our highly specialised media server output, plus our own daily programming for MallorcaToday.TV. Peter´s Islander / Sea-Things team will be working purely on the nautical / leisure marine output in order to ensure that it stays highly relevant in content terms for the yachting community as a whole. The most important headline for all of our viewers and readers is that all four media outlets we control together are totally FREE and easily available …without passwords or subscriptions!”

Sea-Things´ new DryAfloat bag for yachting and water sports

December 05, 2011

Sea-Things, who design and market eco-friendly carrying bags specifically for the yachting and water sports industry, have introduced a new product with a very user friendly application and wallet friendly price tag – the new eco-friendly DryAfloat bag.

Nautic Sea-Things Eco-friendly bags

Nautic Sea-Things Eco-friendly Carrying Bags

The Sea-Things DryAfloat bag, will safely store a mobile phone, plus a wallet or pocket book, a bunch of keys, and reading glasses etc. All in a fully waterproof PVC enclosure, which is triple sealed against water ingress and has a simple manual inflator providing the bag and its contents with complete buoyancy.

The DryAfloat, which retails at just 6.20 GBP, is also fitted with all round SOLAS grade reflective tape for night visibility.

The clear panel construction allows the user to see the contents and to press keys on the phone. An adjustable lanyard is fitted for carrying purposes.

Sea-Things LLP Managing Partner, Peter Franklin said; “We have added this product to our recycled and reusable bag range, based on our own yachting experience and feedback from other yachtsmen.”

“Once we started talking with boaters about carrying stuff around when afloat, or going ashore in the tender, we soon found at that there was a real demand for a practical and cost effective solution to the problem of damage by sea water, or worse still, total loss of valuable personal effects such as smart phones, wallets, and keys etc.”

Sea-Things are in the process of setting up stockist outlets in many locations around Europe where there are yachting and water sports activities.

In the meantime, the DryAfloat bags and other carrying products for yachting use can be purchased online.

Sea-Things LLP introduce GreenBags product range for yachting use

January 18, 2011

Peter Franklin, Managing Editor of The Islander, a well-established nautical magazine in The Balearic Islands of Spain has announced the formation of a subsidiary company with a green mission.  Sea-Things LLP is offering a wide range of stylish, customised, eco-friendly, multi-use carrying bags for the international yachting market.

Sea-Things LLP introduce GreenBags product range for yachting use

Sea-Things LLP introduce GreenBags product range for yachting use

The world’s oceans are under serious threat from plastic bags. So much so, that China has stopped giving them away, prompting the USA and Australia to move towards a total ban.  More recently, Italy’s ban on single-use plastic bags took effect on January 1st 2011.This couldn’t come too soon, considering that Italians use about 20 billion plastic bags per year. According to WWF biologist Eva Alessi, each Italian uses 400 plastic bags per year, and Italy is responsible for 25 percent of all plastic bag production in Europe. Environmentalists are very pleased with the ban because plastic bags are so incredibly damaging to the environment, degrading extremely slowly and taking decades to decompose. They are also potentially harmful to marine life and other animals.

In the meantime, every use of a reusable bag does something to protect the world’s seas and their inhabitants. Human beings use 1 million plastic bags every minute of the day, and its said that every plastic receptacle ever made is still in existence, many of them degrading slowly and toxically into our marine environment!

Almost everyone in yachting is aware of this problem, and the “Plastic Soup” story about the massive North Pacific gyre garbage slick has been repeated across the web, in various publications, and by all the leading environmental lobbying groups. Also the “The Plastiki” project where a boat built from 12,500 plastic bottles was sailed across the Pacific was a great public relations triumph. 

However, in fairness, as far as available statistics can tell, it seems that less than 2% of this problem is caused by ship or yacht generated waste. “This proves that users of the sea, either for pleasure or business, generally feel responsible for its wellbeing, and would therefore be enthusiastic to do more to help if they could,” said Peter Franklin.

“The mission of Sea-Things is to help reduce the unnecessary volumes of thin single use plastic bags that are causing untold damage to our seas and their inhabitants” Peter said. “In order to do this we offering something special when it comes to the design and promotional possibilities within our GreenBags product range. We have the widest range of combinations available when it comes to bag styles, sizes, colours, logos, graphics and all the elements that make a customised product for a particular client’s marketing needs.”

“We are under the same management as a reputable yachting magazine, which has served the English speaking yachting and water sports market in The Balearics for 14 years. As a free issue magazine it totally relies on advertising revenues for its income. In this capacity the company has helped many of the best known marine service companies in the business to establish their names, and their marketing presence in one of the world’s premier yachting locations.”

“Our management and our design studio are passionate about the sea and its users, our editorial team writes regularly for publications such as The Yacht Report, Motor Boat & Yachting, and Superyacht Business, and produces press releases for The Balearic Nautical Business Association. We are yachtsmen first, and yachting media & promotional goods suppliers as a result of our passion for the sea!”

“As such, we undertake any project by first listening to, and understanding the customer’s market and their promotional needs. We then have the resources, the creative skills, and the enthusiasm to work with them to help realise their vision. In the case of the GreenBags, this is further enabled by having such a broad range of proven products from several sources around the world, which we can apply our design and print applications to.”

“We also became intensely passionate about saving the world’s oceans from the horrific prospect of “choking by plastic”, well before we decided to produce and market some alternative ways of carrying things. We donate 2% of all our income to Greenpeace for establishing marine reserves in the world’s oceans. So, that passion still drives us today, and is another element of targeted enthusiasm that our customers can benefit from, apart from the important fact that we only solicit business from the yachting, marine leisure and water sports market sectors.“

“In a nutshell, we offer a carrying bag design / supply service that is specialised, customised and uniquely market focused for those that make their living from, and enjoy the sea…. That’s why we call it Sea-Things”

Peter concluded; “There is a lot more to find out about why we are doing this and what we can offer as part of the solution, by visiting our brand new website. This also features a lot of educational information about how we can help the survival of the seas in a special section titled: ‘Inspiration and Hope.’ ”