Louisville Brief

Louisville Luxury Yacht Charter & Superyacht News

New rotating show schedule for International BoatBuilders’ Exhibition and Conference (IBEX)

May 20, 2013

In order to increase accessibility for attendees as well as exhibitors across the U.S. and internationally, the International BoatBuilders’ Exhibition and Conference (IBEX) unveiled a new rotating show schedule. The event will take place in Louisville, Kentucky in 2013; Tampa, Florida in 2014; Louisville in 2015; and Tampa in 2016.

IBEX

Alternating between Louisville and Tampa offers enormous benefits to marine industry professionals. Both cities are easily accessed travel hubs and the rotation between a southern location and a central location allows more professionals to attend. A rotating schedule also creates more location-specific social and networking opportunities, which show organizers anticipate will increase attendance.

“Louisville continues to be an excellent location for IBEX, but there are two major geographic areas in the USA where about 80 percent of boatbuilders in North America reside,” says Anne Dunbar, IBEX show director. “Rotating between these two cities is ideal for our dedicated IBEX attendees, and for all those marine professionals who have been unable to attend.”

“The new rotation between Louisville and Tampa was unanimously and enthusiastically supported by the IBEX planning committee, which is chaired by Bill Watters, president of Syntec Industries,” notes Thom Dammrich, president of NMMA. “As a result of the rotating location, IBEX will bring new products, new programs, a new location, and new excitement to the marine industry every year.”

The IBEX 2014 Show will be held at the Tampa Convention Center, a world-class event space. Located on the waterfront, the facility is within walking distance of many hotels, fine restaurants and attractions, including Tampa’s Riverwalk, a popular pedestrian byway. The Convention Center features indoor and outdoor space, and boasts Sail Pavilion, a 360-degree waterfront bar and performance venue.

Not only is the Tampa Convention Center located on the water, it offers a broad expanse of docks and slips that are just steps away from the Convention Center. IBEX attendees will be able to experience live demonstrations of emerging new products and technologies. Dock space will be available to all IBEX 2014 exhibitors, but space is limited.

If being interested in reserving dock or in-water exhibit space in Tampa at IBEX 2014, it is advised to contact Tina Sanderson, tina@ibexshow.com or Kate Holden, kate@ibexshow.com for more information.

Upcoming Show Dates & Locations:
 September 17-19, 2013, Kentucky Exposition Center, Louisville, KY
 September 30–October 2, 2014, Tampa Bay Convention Center, Tampa, FL
 September 15-17, 2015, Kentucky Exposition Center, Louisville, KY
 October 4-6, 2016, Tampa Bay Convention Center, Tampa, FL

A very successful IBEX 2012

October 19, 2012

Having taken place at the Kentucky Exposition Center in Louisville from October 2 to 4, the International BoatBuilders’ Exhibition and Conference (IBEX) presented initial attendance figures for this popular boating-industry’s yearly trade show as well as networking event yesterday.

IBEX 2012

IBEX 2012 hosted by Kentucky Exposition Center

Show Director Anne Dunbar said that total verified attendance for IBEX 2012 was 4,701, up about one percent over 2011. “IBEX attracts a highly qualified audience,” Dunbar said. “Although the industry has contracted and consolidated in the last five years, the buyers and engineers who attended represent nearly 75 percent of the industry production and buying power for the marine products and technology at IBEX. As usual, IBEX delivered, with exhibitors unveiling hundreds of new products that will enhance the boating experience.”

Marine professionals attending IBEX came from 31 countries and 46 states, with highest attendance from Florida, Tennessee, Michigan and Indiana.

“Feedback from exhibitors and attendees was very positive and overall there seemed to be a mood of optimism,” said Dunbar. “Many long-time exhibitors reported that business activity at this year’s IBEX was the best in several years, while first-time exhibitors said the show delivered beyond what they expected.”

Sample quotes from the exhibit hall included:

- “I come to IBEX to be inspired.” Dean Clemente, Marketing Manager, Ferro Industries
- “It’s been a fantastic show. IBEX is a great chance to see everybody in the industry.  It’s a great chance to show off the new products.” Sheila Roberts, Marketing Executive, Whale Water Systems
- “The show went very, very well for us. We had good consistent traffic, and we met with all the key personnel we needed to meet with. This show has always been the best for the industry and continues to be. We will be back next year.” Keith Selby, OEM Specialty Sales, Kenwood USA
- “It’s been a great show for us. There’s no question about that. It’s been active and engaging, and we’ve made a ton of contacts that we were looking forward to making in the industry.”  Kevin Hutchinson, Founder and CEO, My-Villages
- “The traffic and the contacts we’ve made have been good.” John Kingma, Director of Outboard and Sterndrive Products, Michigan Wheel Marine
- “IBEX was terrific – a wonderful turnout. Looking forward to next year.” Rosemarie Fiori, President, Florida Marine Tanks

The tone for IBEX 2012 was set by the “State of the Industry” report by Thom Dammrich, president of the National Marine Manufacturers Association (NMMA) at the All-Industry Breakfast Oct. 2, attended by approximately 300 marine professionals. Dammrich noted that boat sales figures are continuing to rise in most segments. “The level of activity at IBEX is further evidence that the boating industry is starting to turn the corner after five years of decline,” he said.

The Keynote Address was delivered by Dr. Steve M. Murdock, former director of the U.S. Census. He spoke on how demographic trends in the U.S. population will affect the boating industry, noting the high growth rates in Hispanics, Asians, and African Americans nationwide, represent an enormous untapped market for boat sales. He cited statistics showing that if the boating industry can increase the percentage of Hispanic boat buyers to the same level as non-Hispanic whites, the total addressable market for boats will almost double in size.

Other highlights of IBEX 2012 included:

- Exhibit Hall – 100,000 square feet
- Exhibiting Companies – 520 from 12 countries
- New Exhibitors for 2012 – 50
- Number of Seminars – 92 technical and business training sessions in 13 tracks
- Number of Speakers – 120 leading marine industry experts
- Number of Free Learning Workshops Offered – 16
- First-ever Social Media Lounge
- Compliance & Standards Pavilion Coffee
- NMEA ConnectFest
- Evaporative Emissions & Green Marine Routes
- IBEX Innovation Awards
- First-ever Exhibitor Video Awards

Networking activities like the Opening Night Welcome Back to Louisville Fourth Street Live Party and the IBEX Bourbon Experience Networking Party.

The dates for next year’s IBEX are Sept. 17-19, 2013, Kentucky Exposition Center, Louisville, Ky.

2012 IBEX to start tomorrow

October 01, 2012

Industry professionals from different parts of the world are arriving at the Kentucky Exposition Center in Louisville today, to attend the three-day 2012 International BoatBuilders’ Exhibition and Conference (IBEX) where they will be able to get a glance at the future of the recreational boating industry.

IBEX 2012

IBEX 2012

IBEX 2012 Show Stats

·         Exhibit Hall – 100,000 net square feet

·         Exhibiting Companies – 520 exhibitors from 12 countries

·         Number of Seminars – 92 technical and business seminars

·         Total Number of Speakers – 120 leading marine industry experts

·         Average Length of a Seminar – 90 minutes

·         Number of FREE Learning Workshops Offered – 16

“IBEX offers value for everyone involved in the marine industry, from designers to dealers, and everyone in between who are servicing and supplying products for boats of all types and sizes,” said Anne Dunbar, IBEX show director. “Marine professionals come to IBEX to learn about the new products and technologies that will create a better boat, and to gain fresh perspectives and insights on how to run their businesses more effectively, discover business opportunities and close deals – all in one location at an affordable price. It’s the only place you can do a year’s worth of business in three days.”

IBEX 2012 features more than 500 OEM and aftermarket suppliers who will be presenting their new products and technologies, many of them for the first time, as well as more than 90 technical and business seminars conducted by top industry experts in their fields, 16 factory workshops and hands-on outdoor product demos.

IBEX kicks off tomorrow morning with the All-Industry Breakfast, where the Keynote Speaker will be Steve M. Murdock, former director of the U.S. Census. He will speak on how demographic trends in the U.S. population will affect the boating industry. The keynote speech will be followed by a welcome from National Marine Manufacturers Association (NMMA) president Thom Dammrich, inductions into the Marine Hall of Fame and presentation of the Alan J. Freedman Award, Mel Barr Award, 2012 Product Innovation Awards and the first-ever Exhibitor Video Awards (EVAs).

Following a full day of seminars, demos and action on the exhibition floor, attendees will head downtown Tuesday evening for the Fourth Street LIVE party in Louisville’s premier entertainment and dining district. And on Wednesday evening, IBEX will host the first-ever IBEX Bourbon Experience in the exhibit halls, featuring displays and 50-cent samples from two of Kentucky’s most famous distilleries.

IBEX is taking advantage of new online and social media tools to help exhibitors and attendees plan and optimize their IBEX experience, including myIBEX, an interactive online portal that plays “matchmaker” between buyers and sellers, a smartphone app that allows them to navigate the exhibit halls and plan their schedules on the move, real-time updates on Facebook, Twitter and LinkedIn, and free Wi-Fi coverage throughout the halls. For 2012, IBEX is also inaugurating a Social Media Lounge in the center of the exhibit halls, where marine professionals can learn how to use the new technologies to engage with their customers and improve their businesses.

“If you don’t come to IBEX you miss the opportunity to improve the quality of your boats; you miss the chance to learn and to innovate. If you are in boat manufacturing, design, or purchasing and you are not at IBEX, then you could be at a disadvantage,” said Jay Patton, President, American Boatbuilders Association Inc. (ABA).

“IBEX is one of our most important events of the year for anyone doing business in the marine industry,” said Adam Boulay, President & CEO of Universal Waters, representing Dolphinite at IBEX. “It’s our opportunity to meet the best people in the industry in an environment where we openly share and learn about new projects, new technologies, and new innovations. The IBEX trade-only show allows us to meet with our suppliers, customers, and distribution partners in an unrushed friendly atmosphere far different than the pressure experienced at the big national consumer boat shows.”

IBEX to open in one week

September 25, 2012

The 2012 International BoatBuilders’ Exhibition and Conference (IBEX) is getting close to the opening day, scheduled for  the 2nd October at the Kentucky Exposition Center in Louisville, with marine professionals from all parts of the recreational boating industry making their way to this important event.

Louisville

Louisville

“Now in its 21st year, IBEX has grown from its roots as a technical conference and trade show for boatbuilders into an industry-wide marine technology event,” said Carl Cramer, IBEX co-producer and publisher of Professional BoatBuilder magazine. “This year’s IBEX will be bigger and better than ever, and we are seeing optimism and enthusiasm throughout the boating industry as the recovery continues to build momentum.”

IBEX 2012 features

·         More than 500 OEM and aftermarket suppliers showing their new products for 2013

·         More than 90 technical and business seminars conducted by industry experts

·         Intensive All Day learning opportunities in Monday’s  four Pre-Conference sessions

·         Dedicated aftermarket pavilion sponsored by Soundings Trade Only

·         16 free factory workshops

·         Outdoor hands-on demos

·         The first-ever LIVE social media lounge

·         Compliance & Standards Pavilion

·         NMEA ConnectFest

·         Evaporative Emissions & Green Marine Routes to discover what’s new in environmentally friendly products

·         All-Industry Breakfast &  Innovation Awards

·         Opening Night Welcome Back to Louisville Fourth Street Live Party

·         NEW for 2012 – IBEX Bourbon Experience with a Kentucky flavor

·         New for 2012 – Exhibitor Video Awards – Vote NOW on Facebook!

“Thousands of marine professionals come to IBEX because it’s the most affordable and efficient way to see what’s new and what’s next in boating technology, learn about new products and processes, discover new business opportunities, meet customers and suppliers, close business deals, and network with marine industry peers from around the world – all in one place,” said Anne Dunbar, show director. “At the end of the three action-packed days, they will leave IBEX with fresh insights and knowledge that they can put to use right away to improve their businesses.”

IBEX is leveraging the latest in online and social media technologies to help exhibitors and attendees optimize their IBEX experience. This year, IBEX is launching an interactive online portal, myIBEX, which permits attendees to enter search criteria for products and companies of interest, create a personalized list of vendors, set up meetings, create a custom show floor plan and manage their schedules. Also new for 2012 is a smartphone app that will make it easier to navigate around the exhibit halls and offer show information and updates. It operates on most major smartphone operating systems. In addition, the first-ever Social Media Lounge in the center of the exhibit hall will serve as a central location where everyone from novice to expert can learn how to use these new tools to engage with their customers more effectively and improve their businesses.

Free learning opportunities for IBEX 2012

September 24, 2012

Attendees to the International BoatBuilders’ Exhibition and Conference (IBEX) can now benefit from a powerful lineup of free learning opportunities, presented by the organisers of this popular event.

IBEX

“For this year’s IBEX, we are offering 16 exhibitor workshops on a wide range of subjects,” said Carl Cramer, IBEX co-director and publisher of Professional BoatBuilder magazine. “These sessions are led by factory experts, who will answer your questions on new technologies, techniques, materials, processes and services.”

Workshops scheduled for IBEX 2012 are:

- Rhino and Orca3D: 3D Modeling and Naval Architecture – Robert McNeel & Associates
- Online Electrical Design Tools to Safely Select the Correct Wire, Fuse and Fuse Holder – Blue Sea Systems, Inc.
- Fresh-Water Management Systems – Whale Water Systems, Inc.
- 3M Gelcoat Restoration and Finishing System – 3M Marine
- Networking for Marine Industry Trainers and Educators – Marine Industry Training and Education Council (MITEC)
- Flex Molding: The Next Generation of Reusable Bag Molding – Composites One
- Standards Gone Wild – American Boat and Yacht Council (ABYC)
- Improving Your Manufacturing Process with Adhesive Technologies – ITW Plexus
- The Many Benefits of Remote Battery Management, at Little to No Extra Cost – Blue Sea Systems, Inc.
- Getting More Bang for Your Infusion Buck – Composites Consulting Group
- Choosing the Coating that Is Best Suited for the Project – Alexseal Yacht Coatings
- How to Successfully Market Your Shrinkwrap Services – Dr. Shrink, Inc.
- Making Money with MEDS CHECK – CDI Electronics, Inc.
- Fine-Tuning Perfect Presentations – ProBoat E-Training
- Strength by Design – DIAB Sales, Inc.
- Measurement Solutions for the Marine Fabricator in the 21st Century – Prodim USA.

“There is no cost to attend these sessions, but registration is required,” said Cramer. “Online pre-registration only takes a few minutes and may save you a considerable amount of time waiting in line at the registration desk on opening day.”

Free registration also includes admission to the exhibition hall, where more than 500 OEM and aftermarket suppliers will be previewing their new products for 2013, as well as the new social media lounge, compliance and regulatory pavilion, NMEA ConnectFest, outdoor hands-on demonstrations, Tuesday Night Fourth Street Party and Wednesday Night IBEX Bourbon Experience.

IBEX 2012 will take place at the Kentucky Exposition Center in Louisville Oct. 2-4. The Advance Program Guide provides full details and is available for download online.

“IBEX Bourbon Experience” All-Industry Party at IBEX 2012

September 13, 2012

All IBEX 2012 attendees as well as exhibitors are invited to the “IBEX Bourbon Experience” All-Industry Party during the last hour of the show on Wednesday evening, October 3, from 5-6 p.m. The event is a result of a partnership between the International BoatBuilders’ Exhibition and Conference (IBEX) and two renowned Louisville-based distilleries.

Louisville to host IBEX 2012

Louisville to host IBEX 2012

Bourbon bars will be set up at strategic locations throughout the IBEX exhibit hall. Attendees can sample a variety of bourbon for only 50 cents, and talk with bourbon experts from Wild Turkey and Brown & Forman, two well-known national bourbon distilleries who will be on hand to share their knowledge of the bourbon-making craft at each location.

“The IBEX Bourbon Experience celebrates our connection with Louisville, and its well-known ‘Bourbon Trail’,” said Carl Cramer, IBEX co-director and publisher of Professional BoatBuilder magazine. “A party in the exhibit hall during the last hour of the show is an excellent networking opportunity, and an IBEX tradition. This is just one of the networking events we have in store at this year’s IBEX. The Tuesday night Fourth Street LIVE outdoor concert and party will take place in the heart of Louisville’s premier entertainment and night-life district. And your IBEX badge is your ticket to discounts and special offers at scores of Louisville’s finest restaurants, night spots and attractions during the three days of the show.”

“IBEX has a well-earned reputation as the venue where the business of boating gets done, offering three full days of learning opportunities and meetings with boatbuilders, designers, marine suppliers, customers and distribution partners from all over the world,” Cramer added. “But it’s also a unique networking opportunity where you can meet and greet with the movers and shakers from all segments of the marine industry and enjoy a taste of Louisville’s famous southern hospitality at the same time.”

The IBEX Bourbon Experience is sponsored by the following exhibitors: American Boat Builders & Repairers Association (ABBRA), ASA Electronics, CCP Composites, Composites One, E-T-A Circuit Breakers, Jet Technologies Inc., Marinco, Mastervolt, National Marine Manufacturers Association (NMMA), Professional BoatBuilder magazine, Syntec Industries LLC, Taylor Made Group, Volvo Penta and Webasto Product North America Inc.

IBEX 2012 will take place at the Kentucky Exposition Center in Louisville October 2-4.

IBEX and MMA present the Exhibitor Video Awards (EVAs)

July 11, 2012

In order to honor the best product as well as company videos produced by IBEX exhibitors in 2012, the International BoatBuilders’ Exhibition & Conference (IBEX) in partnership with Marine Marketers of America (MMA) have recently presented the creation of the Exhibitor Video Awards (EVAs).

IBEX2012

The EVAs winners will be selected by a panel of judges from MMA, and the awards will be presented at the IBEX Industry Breakfast at 7:30 a.m., Oct. 2, at the Kentucky Exposition Center in Louisville. The competition is open to all 2012 exhibitors who post a product or company video with their online booths on the IBEX web site.

“We are launching this award program to encourage more exhibitors to take advantage of the opportunity to preview their companies, products and services through video clips on our IBEX web site,” said Carl Cramer, co-director of IBEX. “It’s just one of the exciting new programs to help exhibitors get the most out of their IBEX experience.”

“Savvy marketers in the boating industry recognize the power of video as a strategic marketing tool,” said Wanda Kenton Smith, president of MMA. “A well-done video allows organizations to engage with their customers’ emotions through a compelling mix of sound, imagery and narrative to reinforce their messages. If you are not including video in your marketing mix, you are missing an important opportunity to separate your company from the competition and build your brand.”

Market research documents the amazing growth of online video. YouTube reportedly gets some three billion views per day, 400 million of them on mobile devices. The eMarketer U.S. Digital Media Usage Report predicts that online video viewers will reach 169.3 million this year, and 70.8 percent of Internet users will watch online video content in 2012. Research also reveals that people spend 75 percent more time on web sites with video content.

EVAs will be awarded in two categories: Best Company Video and Best Product Video. All videos posted by exhibitors to the IBEX web site will be automatically entered in the competition. The video clips should be no longer than three minutes. A full set of entry rules and conditions will be forthcoming.

IBEX 2012 opens online registration

June 15, 2012

Running from October 2 to 4 at the Kentucky Exposition Center in Louisville, the International BoatBuilders’ Exhibition & Conference (IBEX) 2012′s online registration is now open, as announced today.  The IBEX is a premier marine technology as well as networking event in North America bringing together thousands of decision-making professionals from all segments of the boating industry.

IBEX


Registered attendees have free access to the exhibit hall and manufacturers’ workshops. For a nominal fee, attendees have the option to choose different conference seminar packages from the full conference package (nine sessions), six pack (six sessions) or individual sessions.

“We have more than 90 technical and business management sessions in 13 different tracks taught by some of the leading experts in their fields,” said Carl Cramer, co-director of IBEX. “IBEX 2012 is more diverse than ever. This year, our seminars have something for everyone in the boating industry, addressing all aspects of boat design and construction, management, sales and marketing.”

“More than 500 exhibitors will be showcasing their latest technologies and innovations at IBEX 2012,” said IBEX co-director Thom Dammrich, president of the National Marine Manufacturers Association (NMMA). “As the boating industry continues to recover from recession, now is the perfect time to invest in knowledge through training, to network with the industry’s best and be on the cusp of change. This year is shaping up to be the biggest and best IBEX yet, where the business of boating gets done.”

IBEX organizers have also partnered with the Louisville Convention & Visitors Bureau (LCVB), the official housing agency for IBEX 2012. With over 19 participating hotels in the downtown and airport area ensuring the lowest room rates and “extras” that are only available to attendees who make their reservations in the IBEX room block, LCVB is also offering monthly drawings. The Grand Prize, two tickets to the 2013 Kentucky Derby, will be awarded at IBEX in October.

Mercury Marine´s 150 FourStroke outboard engine awarded at IBEX

October 21, 2011

Mercury Marine’s new 150 hp FourStroke outboard has been given an innovation award this week at IBEX 2011 in Louisville, Kentucky, USA. The 150 FourStroke is the ultimate 150 hp EFI outboard engine for offshore, inshore bay, flats, aluminum, bass, pontoon, runabout, RIBs and aluminum bass boats, appreciated by judges for its light weight, fuel efficiency and performance.

MERCURY 150 FourStroke

MERCURY 150 FourStroke outboard engine

“Mercury found a way to trim 24 pounds off their new 150 FourStroke, while helping to satisfy the growing need for superb fuel efficiency and performance,” said IBEX innovation awards judge Zuzana Prochazka.

Despite the naturally aspirated engine’s remarkable small size and low weight, the new 150 hp outboard by Mercury boasts a 3.0-liter, four-cylinder in-line configuration that easily creates superior power for single or twin applications – from the lightest flat skiffs to the largest saltwater offshore hulls. In fact, it has more displacement than any other 150 hp four-stroke engine, yet it delivers fuel efficiency at cruising speed that no other engine can beat.

“We listened to what boaters were asking for and then set out to build the ultimate 150 horsepower outboard,” said Mark Schwabero, president of Mercury Marine. “The finished product is an engine that is incredibly durable – more durable, in fact, than any other 150 ever built – but is actually lighter than the less-durable engines of our competition. It delivers great fuel efficiency and tremendous performance.

“I believe we accomplished exactly what we aimed for; this engine is a perfect addition to our wide breadth of four-stroke engines.”

The new 150 FourStroke is designed, built, and tested to be the most reliable and durable 150 hp four-stroke on the planet, which means it will start and run consistently and last longer on any body of water anywhere in the world. The new 150 FourStroke has endured severe field testing in applications as varied as cold 20-foot saltwater swells off the west coast of Canada to commercial fishing in the warm waters of the Bahamas and the unprotected seas around Guadeloupe in the French West Indies. The 150 FourStroke handled thousands of hours of hard-core severe duty, real-world testing in applications the average boat operator will never endure – all with flying colors.

The massive torque curve of the new 150 FourStroke ensures that even the heaviest boats will plane quickly. And if you’re looking for room to fish, this multi-use engine fits nicely under poling platforms on flats boats and in pontoon motor wells, and is easier to fish over and around than all competing engines of equal horsepower.

It’s also the perfect option for boaters choosing to repower their boats, especially older models with transoms not designed to accommodate the weight of conventional four-strokes. Mercury’s new outboard is by far the lightest 150 hp engine, weighing just 24 pounds more than the popular Mercury OptiMax 150 direct-injected two-stroke. With almost 20 percent fewer parts than a Yamaha F150, the Mercury 150 FourStroke proves that technology can be used equally well to deliver durability and performance while simultaneously reducing package size and weight.

“The new Mercury 150 is class-leading in every respect but we particularly focused our attention on being a stand-out in the areas that our customers told us really matter to them; quality and reliability; smooth operation; a great torque curve; low weight and compact size; excellent fuel economy and easy maintenance,” said David Foulkes, vice president of engineering at Mercury. “We started our engineering efforts by listening hard to our customers, and then we executed the most effective possible design to meet their needs. “
Whether you run in saltwater, freshwater or both, Mercury’s new 150 hp FourStroke provides the satisfaction and solutions that boaters have asked for since production of the first marine engine.
As the country and the world recover from the worst recession in history, boaters will find Mercury’s new 150 delightfully easy to maintain, long-lasting and worry-free in a size, weight and horsepower that fit not only premium boats but mid- and entry-level vessels as well.
The new Mercury 150 FourStroke will be available by December, 2011, in time for the 2012 boat show season.

ADDITIONAL FEATURES AND BENEFITS
4.9-inch Gearcase: Similar to the powerhead, the 4.9-inch gearcase housing meets durability requirements for 300 hp-class outboards though it needs to manage just 150 horsepower – an illustration of why this is the most durable 150 hp outboard on the planet.

Gear housing Hydrodynamics: To house its larger gear set and internal components, the 150 FourStroke requires a larger gearcase housing. In most cases, a larger housing equates to decreased boat speed and performance due to increased hydrodynamic drag. The 150 FourStroke’s gearcase, however, challenges the rules of physics with its larger, yet ultra-efficient hydrodynamic profile. In fact, the 150 FourStroke’s gearcase housing, while significantly larger in diameter and longer in torpedo length, features better hydrodynamics than gearcases found on 90-115 hp class outboards.

Focus mount system: Situating the mounts farther from the powerhead significantly reduces mount temperature and significantly increases mount durability. By contrast, our competitor’s upper mounts are tucked directly below the powerhead, which causes the mounts to constantly operate at the temperature of the powerhead. Angling the mounts on the Mercury 150 FourStroke significantly reduces vibration transmitted to the boat at all points in the power band, especially at transient points from a fast idle to the point the boat is coming on plane. In addition, this configuration makes inspection and service easier without removing the powerhead (as is required with conventional mount configurations).

Lightweight thermo-bonded SMC top cowl: Thermo-bonded SMC top cowl uses commercial-grade bonded composites to help produce smallest physical size of all 150 FourStrokes on the market. Inside stabilizers ensure a watertight seal to protect the powerhead from the elements. Stabilizers also incorporate resting points to prevent top cowl edges from scratching when top cowl is removed and set on docks, piers, concrete drives, etc. The powerhead features built-in alignment points to help guide proper cowl installation and avoid snagging electrical components such as harness wires. Single-point automotive style rear latch opens with a single pull and provides positive disengagement and engagement during removal and installation. High-grade stainless steel latch components ensure corrosion-free, reliable operation.

Steel balance shaft gears: Mercury’s new 150 FourStroke uses a bulletproof high grade steel to produce its balance shaft gears.

Heavy duty transom brackets: Mercury’s 150 FourStroke transom brackets are of the very highest quality and are 22 percent heavier than those found on our competitor’s 150 hp outboard. The Mercury 150 FourStroke is the lowest-weight 150 FourStroke anywhere, yet no durability compromises were made to accomplish that.

Rig it  and forget it The 150 FourStroke is the world’s easiest 150 hp outboard to rig, with standard mechanical cables, dual cable or hydraulic steering compatibility, optional power steering on dual-engine setups, and the ability to run on either standard analog or full SmartCraft instrumentation straight from the factory. All connections under the cowl for throttle and shift cables, data harnesses, etc., are easily located and accessed for quick, intuitive, hassle-free rigging. It’s also compatible with Mercury’s innovative Big Tiller system.
Repowering is also quick and easy. The new 150 will connect to any steering, Mercury rigging or instrumentation currently in the boat, or whatever the consumer wants to upgrade in the dash or console.
What seems like magic is Mercury Marine doing what it does best – creating game-changing, incomparable engines that elevate boating and fishing to the next level. The new Mercury 150 contains almost 20 percent fewer parts than our competitor’s 150 hp engine – a feat Mercury engineers likened to their efforts in designing the technologically advanced Verado line.

Freshwater flush system: Routine engine flushing is easily accomplished from inside the boat or when the boat is trailered. To flush the engine, simply twist the flush cap one-quarter turn and pull. The cap is attached to a length of hose that provides easy flushing access from the front, side or rear of the engine. Remove the flush cap and attach a standard garden hose. The flush system has a swiveling head to avoid twisting the garden hose while connecting it. The flush cap is tethered to the hose for added convenience. The engine may be flushed while trimmed up or down, and with the engine running at idle speed or turned off.  When secured, the cap is flush with the cowl and there is no unsightly hose hanging out of the engine.

60 amp alternator: The 150 FourStroke’s marine-hardened alternator is automotive-style, which means it’s an external unit driven by the crankshaft via the serpentine belt.  This system – which is significantly lighter than our competitors’ engines –  is fully regulated and supplies current only on demand; therefore, when the system senses the battery voltage has dropped below 14.2 volts, the alternator will engage and re-charge the battery. The 150 FourStroke’s automotive-style alternator develops more than 67 percent of its 60 amp output at only 1,000 RPM. When the alternator is not charging, it “free-spins,” which minimizes power drain on the engine and unnecessary heat build-up.

SmartCraft SmartStart: Instead of turning the ignition key to the “start” position and holding it until the engine starts, the operator simply turns the key and immediately releases it. SmartStart will automatically continue turning the engine until it starts. This feature is also available with the accessory push button start/stop panels. With the new 150 FourStroke, it is impossible to grind the starter gear or engage the starter motor in the event the operator attempts to start the engine while it is already running.

Idle exhaust relief system: As part of its world-class sound-management technology, the 150 FourStroke features a special idle exhaust relief system that uses a low pass acoustic filter to attenuate high frequency exhaust noise at idle speeds.

Warranty: The 150 hp EFI FourStroke features Mercury’s standard 3-year limited, non-declining warranty and will be eligible for promotional warranties.

Australian companies successful at IBEX

October 20, 2011

Despite an obvious absence of foot traffic at IBEX held from 17-19 October 2011 at Kentucky Exposition Center, Louisville, USA, Australian companies still affirmed it was a success. The quality of visitors was great and made up for the very limited number of people visiting the show.  Exhibitor numbers at the show seemed similar to the previous year and it seems lower visitor numbers are the new norm and what everyone is starting to expect at shows such as this.

AIMEX stand at IBEX 2011

AIMEX stand at IBEX 2011

Carl Khamu, Director, Finscan said “despite the lower visitor numbers it is the place to be for an OEM supplier like ourselves. We have been impressed by the builders representatives we have met and interest in our product range has been high. We will definitely continue to exhibit at this show.  Similar comments came from Stress Free Marine, Polyflex Group, Palm Plastics, Aqualuma Marine Lighting, VEEM Propellers, Hydrive Engineering, and Coursemaster Autopilots.

AIMEX CEO Maryanne Edwards felt the show was definitely quieter than previous years confirming the new norm for the industry. “Exhibitors expectations for show outcomes are not what they used to be.”

Interest in product from Australia continued to be high particularly the fact that most Australian companies are continuing to innovate and grow their product ranges. There does seem to be a lack of R&D in the US so innovation is definitely the key to Australian companies maintaining sales and profitability in the current global market.