The Azimut|Benetti Group will be participating in this year’s Genoa International Boat Show, featuring a completely new look. The Group will be exhibiting across a 1,200 m2 area, encompassing yachts and stands, all in line with the event’s new layout as well as concept.
The Group will be exhibiting 16 yachts, all of them on the water and able to be tried out; such a strong presence at this quintessential “home” show par excellence is further proof of the company’s commitment to maximising visibility.
Azimut Yachts introduces the season’s three new offerings at the 53rd edition of the Genoa International Boat Show: superyacht Azimut 80, motor yacht Magellano 53, and Atlantis 50 yacht. Benetti is presenting superyacht Orso 3, luxury yacht from the Tradition 105 line.
After its debut at the recently concluded Cannes International Boat & Yacht Show, Azimut 80 yacht already has prestigious awards under its belt. The 2013 World Yachts Trophy expert jury – made up of journalists form the French publishing group LuxMedia – named the new 24-metre yacht “the most functional in the 24 to 50-metre category”; critical acclaim which the Group hopes is a prelude to equal appreciation by the public.
Luxury yacht Magellano 53 is the latest model in the “Italian Long Range” collection, with unparalleled charm and featuring functional and aesthetic solutions unique to its category.
Atlantis 50 yacht, on the other hand, represents a two-fold innovation. With this coupé model, Atlantis – already a Group brand – signals its full entry to the Azimut Yachts collections.
Thanks to this development, Azimut Yachts now offers five collections under one brand, representing the world’s most extensive range of yachts up to 120 feet: Atlantis, Magellano, Flybridge, S, and Grande.
Ever more versatile and exciting, the 16-metre sport cruiser embodies a series of innovations by the proven Neo Design team that managed to improve on the already successful model. In particular, the coupé version benefits from a new division and reorganisation of both interior and exterior spaces for increased privacy of guests and boat owner.
The extension of the range is based on the Group’s carefully-crafted strategy focused on the Avigliana boatyard and placing the utmost emphasis on qualities tied to its absolute “Italianness”, qualities which have made it a world leader in the sector.
The visuals and communications of the recently launched marketing campaign bearing the tagline “Being Italian” makes the most of a simple concept: pride in the company’s roots in the world’s most beautiful country, chockfull of talent, culture, and both creative and manufacturing capacity.
The company strategy calls for investing EUR 29 million over the next three years in: researching and developing new models; maintaining and (if possible) strengthening the company’s leadership in terms of product innovation; developing the Avigliana boatyard; and updating the company’s technological infrastructure.
Azimut|Benetti Group at Genoa 2013:
AZIMUT ATLANTIS 34
AZIMUT ATLANTIS 44
AZIMUT ATLANTIS 48
AZIMUT ATLANTIS 50 – NEW MODEL
AZIMUT ATLANTIS 58
AZIMUT MAGELLANO 43 HT
AZIMUT MAGELLANO 53 – NEW MODEL
AZIMUT FLYBRIDGE 45
AZIMUT FLYBRIDGE 54
AZIMUT FLYBRIDGE 64
AZIMUT FLYBRIDGE 70
AZIMUT FLYBRIDGE 80 – NEW MODEL
AZIMUT FLYBRIDGE 88
AZIMUT FLYBRIDGE 95
AZIMUT 100 LEONARDO
BENETTI IN MEGAYACHTS AREA: TRADITION 105