Benetti Yachts Brief

Benetti Yachts Luxury Yacht Charter & Superyacht News

Monaco Yacht Show 2013 marked by waves of optimism

October 14, 2013

This year’s 23rd edition of the Monaco Yacht Show hosted the superyacht industry in the beautiful Mediterranean yacht charter destination – Monte Carlo from September 25 to 28. The 2013 event was marked by a tentative degree of optimism, with murmurings of a nascent recovery circling by the 33,730 participants.

Monaco Yacht Show

Monaco Yacht Show

And the 2013 edition of the industry’s largest gathering did not disappoint; Monaco is often touted as the industry barometer, and if that is the case, then this year it indicated that the pressure on the market is easing. Not only were the docks busy from the moment the doors opened on Wednesday morning, but this flurry of activity translated to the tents were busy with intra-industry enquiries from start to finish.

Both 2011 and 2012 offered little encouragement for an industry whose exponential growth had plateaued. In 2013 however, brokers, builders and suppliers alike have reported that they are confident a corner has been turned. And whilst it will take time for the metrics that indicate success to filter back from the boardrooms to these pages is evidence that business was being done as the show’s managing director, Gaëlle Tallarida explained: “Every MYS is the culmination of a year’s hard work to deliver the worldwide superyacht hub in Monaco. This year was also particularly intensive and when we met the exhibitors on their stands, my team and I received some positive feedbacks with lots of activity taking place during the four days. Whether it is to pay a first visit to a yacht or the final step before contracting your order, the MYS remains a decisive step when selling a yacht. Sales are concluded during the show and we believe the forthcoming weeks will see other deals contracted after hands shook in Monaco!”

Mauricio Weiszberger of Palmer Johnson believes one of the main trends in evidence this year has been an interest in distinctive yachts offering something different in their design. “I think there’s been a real take-off again,” he said. “And the big sizes from 50 metres onwards, the clients are still interested, depending on what you’re offering. We’re offering a new line and people are increasingly looking for different things nowadays.”

Victor Caminada, Marketing Director of Amels, declared it another good year for the Dutch shipyard. “Monaco yacht show is always the peak of shows,” he said. “This year we had ‘Event’ making her world premier, and that really was a very positive showcase for us. We’ve been busy non-stop, a lot of appointments every hour and a lot of positive feedback.”

Considering next year’s Monaco Yacht Show will deliver 15 additional berths for megayachts up to 120-metre long, no doubt the industry is already looking forward to 2014.

A new superyachting rendezvous

As part of it drive to extend its activities in the service of yachting, the Monaco Yacht Show held the first ever Monaco Yacht Summit on September 24. An auditorium full of industry experts at Monaco’s Grimaldi Forum discussed on the theme of “New Yachting, New Thinking”.

At a time of great potential change for the superyacht industry, and with panels of experts covering three topics, guests were witness to what could be a new train of thought for the future of the industry. The first session laid out the lessons to be learnt from the crisis and the forthcoming challenges in super yachting. Then, the experts of the second session addressed the customer expectations through the spectrum of the latest trends in super yachting, technology and design. And finally, the Summit concluded with a debate at large about what would be the new opportunities in super yachting for the next decade.

“The idea was to gather together the most renowned specialists from the yachting world and high-end industries to debate issues that are important to the superyacht clientele from a wider perspective than only the superyachting angle” said Gaëlle Tallarida; “and for this inaugural edition, we offered a fantastic panel of experts from the yachting, luxury or design markets like Philippe Starckshe added.

110 events and a top clientele in four days

For most exhibitors and visitors alike, what made the MYS so special were the events every day. This year, 110 events were organised on board the yachts, in the stands, in the hotels of Monaco. A breaking record! Charity auctions, prize giving, lunches, gala dinners and cocktail parties were as many reasons to network and attract a new clientele in the glamorous atmosphere of Monaco. Indeed, the MYS team developed their public relations mission by notably hosting top Asian visitors or inviting high-end members of private clubs to the show.

For Sabrina Monteleone, CEO of Sabrina Monte Carlo, the MYS is always a great occasion to make business while sipping a glass of champagne with her clients sitting in her superyacht outdoor furniture in the Upper Deck Lounge: “Our participation was again a real success. We were delighted to showcase our products in the privileged zone of the Upper Deck Lounge. There were lots of visitors this year and they really seemed to enjoy the area for business and for relaxation. We also met new yacht owners, new architects, designers and crews for future projects.”

As in previous years, Informa and the MYS pledged a continuing support for Association Monégasque contre les Myopathies, a locally based charity. The MYS Committee coorganised the 5th edition of the world renowned Only Watch charity auction at Hotel Hermitage. This year, 33 one-off Swiss luxury watches came under hammer with an outstanding result of EUR 5,066,000 that benefits research into Duchenne Muscular Dystrophy. In addition, the Show organizers gave a donation of EUR 53,500 to AMM this year.

EUR 44,000 was also given to the Prince Albert II of Monaco Foundation to support the Wood Forever Pact. The money will be used to better educate those involved in the yachting that only wood certified as originating from sustainably-managed forests should be used in construction, if deforestation is to be halted.

In association with Monaco Yacht Show, the RINA classification society presented the 2013 Green Plus Yacht certificate to the 2013 55m Benetti motor yacht Ocean Paradise; her construction meets with compliance of the strictest environmental regulations. Earlier, HSH Prince Albert II of Monaco also attended the 2013 Prix du Design MYS/ Baccarat to award the 2013 65m Heesen mega yacht Galactica Star.

Luxury Motor Yacht HARMONY III at Benetti Shipyard in Livorno

October 09, 2013

Luxury Motor Yacht HARMONY III was recently spotted at Benetti‘s shipyard in Livorno, Italy, by a yacht photographer, Roberto Malfatti. Superyacht Harmony III was launched in 2009 by Benetti and measures 43,59m (143’01”) in LOA.

Luxury superyacht HARMONY III - Photo by Roberto Malfatti

Luxury superyacht HARMONY III - Photo by Roberto Malfatti

Benetti are also responsible for the naval architecture of Harmony III, combined with timeless exterior design by Stefano Righini Design; and Zuretti have created her striking and luxurious interior. Accommodation is provided to 10 people on board.

Luxury yacht HARMONY III - Photo Roberto Malfatti

Luxury yacht HARMONY III - Photo Roberto Malfatti

Luxury yacht HARMONY III - Photo by Roberto Malfatti

Luxury yacht HARMONY III - Photo by Roberto Malfatti

Prince Albert II of Monaco Foundation and RINA sign partnership agreement aboard Benetti motor yacht OCEAN PARADISE

October 09, 2013

Saturday, September 28, during the official visit of HSH Prince Albert II of Monaco to the 2013 Monaco Yacht Show, saw the Prince Albert II of Monaco Foundation and the Italian certification body RINA, sign a partnership agreement aboard Benetti motor yacht Ocean Paradise.

Partnership agreement signed betweem Prince Albert II of Monaco Foundation and RINA

Partnership agreement signed between Prince Albert II of Monaco Foundation and RINA aboard Benetti superyacht Ocean Paradise

Aware of their common objective of increasing awareness of environmental issues within the yachting industry, the Prince Albert II of Monaco Foundation and RINA decided to define the basis of their cooperation. Through this partnership, the two entities agree to take joint action by:

- Incorporating membership to the Wood Forever Pact in the rating criteria for Green Plus certification, issued by RINA to environmentally-friendly yachts, in order to promote the use of timber from sustainably managed forests in the yachting industry.

- Organising an annual meeting to make yacht builders aware of the importance of preserving the largest forests on our planet.

The agreement was signed by Mr Ugo Salerno, Chief Executive Officer of RINA and H.E. Mr Bernard Fautrier, Vice-President and Chief Executive Officer of Prince Albert II of Monaco Foundation.

This partnership is in line with a conscious and well-thought out approach for builders who want to offer eco-friendly yachts.

Azimut Benetti Group to attend Genoa Boat Show 2013 with 16 yachts on display

October 02, 2013

The Azimut|Benetti Group will be participating in this year’s Genoa International Boat Show, featuring a completely new look. The Group will be exhibiting across a 1,200 m2 area, encompassing yachts and stands, all in line with the event’s new layout as well as concept.

Azimut 80 Yacht by Azimut Yachts to be introduced at the 2013 Genoa Boat Show

Azimut 80 Yacht by Azimut Yachts to be introduced at the 2013 Genoa Boat Show

The Group will be exhibiting 16 yachts, all of them on the water and able to be tried out; such a strong presence at this quintessential “home” show par excellence is further proof of the company’s commitment to maximising visibility.

Azimut Yachts introduces the season’s three new offerings at the 53rd edition of the Genoa International Boat Show: superyacht Azimut 80, motor yacht Magellano 53, and Atlantis 50 yacht. Benetti is presenting superyacht Orso 3, luxury yacht from the Tradition 105 line.

Benetti Tradition 105 Superyacht

Benetti Tradition 105 Superyacht

After its debut at the recently concluded Cannes International Boat & Yacht Show, Azimut 80 yacht already has prestigious awards under its belt. The 2013 World Yachts Trophy expert jury – made up of journalists form the French publishing group LuxMedia – named the new 24-metre yacht “the most functional in the 24 to 50-metre category”; critical acclaim which the Group hopes is a prelude to equal appreciation by the public.

Luxury yacht Magellano 53 is the latest model in the “Italian Long Range” collection, with unparalleled charm and featuring functional and aesthetic solutions unique to its category.

Magellano 53 Yacht

Magellano 53 Yacht

Atlantis 50 yacht, on the other hand, represents a two-fold innovation. With this coupé model, Atlantis – already a Group brand – signals its full entry to the Azimut Yachts collections.

Thanks to this development, Azimut Yachts now offers five collections under one brand, representing the world’s most extensive range of yachts up to 120 feet: Atlantis, Magellano, Flybridge, S, and Grande.

Ever more versatile and exciting, the 16-metre sport cruiser embodies a series of innovations by the proven Neo Design team that managed to improve on the already successful model. In particular, the coupé version benefits from a new division and reorganisation of both interior and exterior spaces for increased privacy of guests and boat owner.

The extension of the range is based on the Group’s carefully-crafted strategy focused on the Avigliana boatyard and placing the utmost emphasis on qualities tied to its absolute “Italianness”, qualities which have made it a world leader in the sector.

The visuals and communications of the recently launched marketing campaign bearing the tagline “Being Italian” makes the most of a simple concept: pride in the company’s roots in the world’s most beautiful country, chockfull of talent, culture, and both creative and manufacturing capacity.

The company strategy calls for investing EUR 29 million over the next three years in: researching and developing new models; maintaining and (if possible) strengthening the company’s leadership in terms of product innovation; developing the Avigliana boatyard; and updating the company’s technological infrastructure.

Azimut|Benetti Group at Genoa 2013:



Benetti Yacht OCEAN PARADISE receives RINA GREEN PLUS prize

September 30, 2013

Saturday, September 28th, at the last day of the Monaco Boat Show 2013, saw HSH Prince Albert II of Monaco award the Benetti FB263 yacht Ocean Paradise with the RINA Green Plus prize for the solutions studied and adopted in the field of environment protection.

Benetti mega yacht Ocean Paradise (FB263)

Benetti mega yacht Ocean Paradise (FB263)

Motor yacht Ocean Paradise is one of the latest creation of the Tuscan shipyard and has been one of the queen of the Monaco Yacht Show 2013.

HSH Prince Albert II of Monaco award the Benetti FB263 yacht Ocean Paradise with the RINA Green Plus prize

HSH Prince Albert II of Monaco awards the Benetti FB263 yacht Ocean Paradise with the RINA Green Plus prize

The prestigious acknowledgement by RINA further highlights the commitment of Azimut|Benetti Group in regard of the environment, being the only shipyard worldwide certified as to quality, safety and environment.

Below is a gallery for the superb charter yachts built by Benetti.

New stabilisation system for 44m Benetti motor yacht ZITA at Monaco Marine la Ciotat

September 26, 2013

Monaco Marine la Ciotat has started works on the Benetti charter yacht “Zita” (ex Romanza, Larisa) for an express yard period between two sailing campaigns in order to improve their stabilisation system from conventional NAIAD 420 to NAIAD 521 zero speed. Launched in 2006, luxury yacht Zita is a beautiful Benetti Vision 45 vessel, providing luxury yacht charter in the Mediterranean as well as Caribbean.

44m Benetti Yacht Zita at Monaco Marina la Ciotat

44m Benetti Yacht Zita at Monaco Marina la Ciotat

Superyacht Zita features deluxe accommodation for up to 10 charter guests in 5 beautifully appointed cabins. These include a master suite on the main deck with his & hers ensuite heads, as well as two VIP staterooms, each with queen bed and ensuite bathroom, and two double guest staterooms, each with double bed and single lower berth with ensuite.

Built in composite, the luxury charter yacht Zita (ex Romanza, Larisa) is equipped with twin Caterpillar 3508B diesels, delivering her a maximum speed of 15 knots and a cruising speed of 12 knots.

SYBAss board unanimously re-elected by General Assembly in Monaco

September 25, 2013

Taken place in Monaco on September 24, the General Assembly of the Superyacht Builders Association (SYBAss) hosted all but one of the member yards. They unanimously re-elected the current SYBAss board for a new three-year term, as well as discussed a range of exciting plans to extend the joint business-to-consumer approach being taken by SYBAss.


The General Assembly was welcomed to Monaco by Audrey Lorenzi on behalf of the Monaco Yacht Show. She outlined some of the ambitious plans for growth at the show over the coming years and stressed how much the event organisers valued the input and support of SYBAss members who will then be able to display even more of their yachts in Monaco.

Expansion of activities was also very much on the agenda as the General Assembly agreed to significantly increase its business-to consumer focus. An in-depth study commissioned by SYBAss over the past year has looked at how the top yards can engage the significant proportion of high wealth individuals around the world who have yet to consider purchasing a superyacht. London-based agency Jago Partners explained the consumer-oriented identity it has been developing for SYBAss in relation to external communications. The General Assembly agreed to the agency’s recommendations to significantly increase both the profile of and the budget for this approach. This SYBAss B2C strategy, which was first initiated a year ago, will now be further fine-tuned and expanded via an impressive range of activities.

One of the reasons why the SYBAss members are prepared to invest is the desire to leverage on the improving economic situation by introducing the superyacht lifestyle to a new generation of owners. There are more people capable of buying a superyacht than ever before and many of those who are capable of investing in their own pleasure have greater purchasing power than was the case prior to the current recession. This point was emphasised by Rutger Mohr of The Boston Consulting Group, who elucidated on the latest edition of the SYBAss Economic Report in a presentation aptly entitled ‘Bright spells on the horizon.’ Combining statistical data with information on the impact of the economy on the wealth of the SYBAss members’ target audience enabled Mohr to give a well-founded estimate of future demand in the superyacht industry.

Other speakers addressed the General Assembly on equally interesting topics. Jay Tooker of Holman Fenwick Willan LLP elaborated on business principles within the superyacht industry. Sofia Zyrianova, who has replaced Robert van Tol as Operational Director at SYBAss, provided an overview of the latest superyacht data collected by SYBAss. Last but not least, Jim Lee of Boat International Media provided superyacht market statistics related to non-members as part of the SYBAss Statistics Report.

The general air of positivity was further reinforced by the unanimous re-election of the SYBAss board – Michael Breman (Lürssen), Fabrizio Sgariglia (Perini Navi), Vincenzo Poerio (Benetti), Billy Smith (Trinity), Koos Zitman (Feadship) and secretary general Theo Hooning. “I see this very much as a tribute to the members of the board who have served SYBAss so well over the past three years,” concludes Hooning. “Despite having an incredibly busy schedule at their own yards, the board members have shown an exceptional willingness to travel the world and put the professional interests of the overall superyacht industry first. The fruits of their efforts are clear for all to see.”

Cor D Rover-designed beach-style superyacht designs for Benetti Design Innovation Project

September 18, 2013

Cor D Rover has developed a range of beach-style superyacht designs from 50 to 91 metres (164’- 300’) for Benetti’s 140th anniversary Design Innovation Project. These unique luxury yacht designs follow the studio’s philosophy of Lounging, Safety, as well as Well-Being.

72m Beach mega yacht concept by Cor D Rover

72m Beach mega yacht concept by Cor D Rover for Benetti Design Innovation Project

The beach superyacht concept is characterized by large outside spaces and therefore new design opportunities.

72m Beach superyacht concept - side view

72m Beach superyacht concept - side view

If desired there is the possibility of a large patented pool especially designed for cruising.

72m Beach luxury yacht concept - aft view

72m Beach luxury yacht concept - aft view

Because Cor D Rover limited the enclosed volume of the yacht, the building costs become much more attractive.

91m Beach mega yacht concept by Cor D Rover

91m Beach mega yacht concept by Cor D Rover

Due to the fresh approach of the superyacht concept, the interesting possibilities and the large entertaining areas, a lot of (charter) clients are attracted to it.

91m Beach superyacht concept - side view

91m Beach superyacht concept - side view

Because of many innovative features, the beach yacht concept is designed for tomorrow’s customers.

91m Beach luxury motor yacht concept - aft view

91m Beach luxury motor yacht concept - aft view

Below is a choice of the outstanding charter yachts with design by Cor D Rover.

New Chief Executive Officer for Azimut Benetti Group

September 18, 2013

Ferruccio Luppi has become the new Chief Executive Officer of the Azimut | Benetti Group, a new role created in the organization. This decision has been taken by President Paolo Vitelli, with full support of the Board of Directors, as part of the important Strategic Development Plan, recently adopted.

Ferruccio Luppi

Ferruccio Luppi

Ferruccio Luppi, one of the closest collaborators of the FIAT CEO Sergio Marchionne, in the period of relaunch of the automotive group, will implement the Strategic Plan through coordination, cohesion and control of the three business lines of the Group: Yachts, Megayachts and Yachtique. The core functions of the Group – up to now directly coordinated by President Vitelli – will refer directly to him.

“I am convinced,” said Paolo Vitelli “that the human and professional qualities of Ferruccio Luppi, along with the commitment and passion of all my collaborators, starting from CEOs of the Business Line, and the continuity of my presence as President and main shareholder of the company, will allow to better express the enormous capabilities of our Group, which must continue to maintain the market leadership that belongs to the Company since the beginning.”

Benetti motor yacht Ocean Paradise and Azimut 80 yacht awarded at Cannes Boat Show

September 16, 2013

Azimut Benetti Group continues confirming its success by winning two prestigious awards at the recently held Festival de la Plaisance de Cannes 2013. The group displayed 20 models, three of which were worldwide debuts. The vessels winning the distinguished awards were Benetti luxury motor yacht Ocean Paradise and the Azimut 80 yacht.

Azimut Yachts 80 Running

Azimut Yachts 80 Running

Organised by the French publishing group LuxMediaGroup, the World Yachts Trophies are considered among the most prestigious awards in the industry, since the boats are selected and evaluated by a panel of highly skilled and specialised experts, formed by the board of directors of this media network.

Luxury yacht Azimut 80 has been crowned as queen of the gala night winning the 2013 Yacht Trophy in the “Most Functional Yachts in the 24-50 meter range. Montecarlo Yachts 86 and Ferretti Yachts 960 were the competitors in its category.

Benetti Motor Yacht Ocean Paradise - dining

Benetti Motor Yacht Ocean Paradise - dining

Benetti Ocean Paradise yacht was awarded in the “Best Interior Design over 50 meter boat and will be on display at the upcoming yacht show in Montecarlo.

“We are very proud of the awards given here on the occasion of the Cannes boat show which marks the opening of the boat shows season. The awards were given to two particularly innovative models for our shipyards and in which we have invested significant resources in terms of research and development. These awards demonstrate that our unremitting efforts are recognized by leading industry experts: a debut which we hope will be a prelude to the full appreciation by the market. ” said Francesco Ansalone, Marketing Director Azimut | Benetti Group.