Aganlar Boatyard is close to completing a major extension of their well-established boat building and re-fit yard in Bodrum and is working with Marine Trade Centre to implement an integrated PR and marketing campaign. The purpose of the campaign will be to highlight the unique new facilities and skills which Aganlar is bringing to the superyacht refit market in the Eastern Mediterranean.
Speaking at the Monaco Yacht Show Erdem Agan, one of the owners of Aganlar, commented: “We have been building and re-fitting wooden and now aluminium yachts for almost 50 years so we have a tremendous pool of talented boat builders, designers and engineers here in Bodrum. We are investing EUR 5 million in these facilities to enable us to compete with the best yards in Europe but with the distinct advantage of a lower labour cost base. We are delighted to be working with Marine Trade Centre who will help us to get this message out to superyacht owners, managers, captains and designers.”
Speaking for Marine Trade Centre Jonathan Bowker said: “Aganlar is a first rate boatyard with an excellent reputation and I am sure that the market will soon discover it to be a credible and cost-effective centre for the refit and new build of yachts up to 55 metres. We are very pleased to be helping Erdem and his team to spread the message.”
Aganlar boatyard will shortly take delivery of its third travel lift, the largest in the Eastern Mediterranean with a capacity of 11.5 metre beam, approximately 52 metre length and 450 tonnes displacement.
Aganlar in Turkey, was founded in 1961 by Erol Agan, a master Gulet builder and is now run by his two sons Mazlum and Erdem. When the extension is completed in October 2010 the boatyard will boast three travel lifts with a maximum capacity of 450 tonnes and 34,000 square metres of hard standing. Aganlar is a full service yard and is currently building a 32 metre Ron Holland designed aluminium ketch.
About Marine Trade Centre
Marine Trade Centre specialises in international business development, using a wide range of digital PR, social media and marketing channels to develop its clients’ routes to market, brand awareness and market position.